Quixtar? What's the public's impression?

Quixtar? What's the public's impression?

Have you ever thought about the public's perception of what you do?

Quixtar

Quixtar is a web-based business that pioneererd a combination of shopping, membership benefits and business ownership. Quixtar offers a world of choices in health, beauty, and home products from new and exclusive brands. In addition, by partnering with other stores, Quixtar offers expanded quality, variety, and convenience. The categories of products found at Quixtar include: Health Beauty Personal Care Home Electronics Apparel Food Baby Gifts and more The Quixtar product selection provides everything one might need for health, self, and home.

Do you expect that people visiting your web page already know this about Quixtar?

That's an important factor in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have heard' about you and the health-fitness-wellness, telecommunications, financial services, books, food-beverage, house and kitchenwares you offer. In most cases you are best to assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that appears to be a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' conflicts should be handled on your landing page, that is, the page where they land after clicking your ad; so before you start any contextual ad program, put on your visitors shoes and take a fast walk to your landing page.

Pay per click tips for this week:

Below are this weeks tips for better search engine marketing (using pay-per-click):

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

Check back over my last several blog posts for many more sets in this series of PPC search engine tips.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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Quixtar | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords