A Regal Ware representatives guide for targeting prospects with pay-per-click.

A Regal Ware representatives guide for targeting prospects with pay-per-click.

Can you believe that 192 days have passed since the beginning of this year?

As most of us continue our attempt to drum up some business, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your marketing drive is just not keeping the beat?

Are you getting your piece of the pie? Online retail sales will reach $109.6 billion this year. (Source: Shop.org/Forrester 05/2005)

With 173 days remaining in 2005, imagine how much different your business would be if you could get perhaps one "take action" type visitor to your site per week.

If you're asking "Please! Tell me the secret?" Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat attracting targeted traffic by running little ads in the various search engines (like Google's AdSense program). Done correctly, you can get ongoing affordable traffic. And best of all, you can keep within a budget that makes sense when compared to the results you get from that traffic.

Online ad growth of 33.7 percent is expected in 2005 to $12.7 billion, raising a previous estimate of $11.5 billion for the year. eMarketer had estimated 2004 ad revenue at $9.5 billion. (Source: eMarketer 04/2005)

From New York to L.A. you'll find stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.

51 percent of small business owners report that the Internet has improved their profitability, 58 percent said the internet has helped their businesses grow or expand. (ACNielsen, 2004)

But I'm A Regal Ware representatives, it must be a bit different in my situation?

Maybe you are thinking that "some things" sell online but not your air filtration systems, cookware, cutlery, tableware & water treatment systems. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.

In my last two blog posts we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. Below are this weeks tips for better search engine marketing (using pay-per-click):

PPC Tips:

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Regal Ware interesting or helpful.

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Regal Ware | PPC | pay per click | AdWords | marketing | search | retail statistics | marketing statistics | sales statistics