How to Run Ad Campaigns with Yahoo or Google: Tutorials for Regal Ware.
As you consider which PPC seach engine is for you, you might find our tips this week particularly relevant. The top two are Google and Yahoo. It's a good idea to start your PPC traffic generation strategy with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking.
A suggested approach is to begin viewing the wonderful tutorials and flash overviews offered by Google and Yahoo. Check below for a few examples, you'll find others at Google and Yahoo:
Yahoo Sponsored Search: Flash Introduction
http://searchmarketing.yahoo.com/rc/srch/tu_srch.php
Learn advantages of Yahoo's PPC program.
AdWord Options for Keyword Matching Explained
https://services.google.com/marketing/stats/tutorial_redirect
Perfecting your Google AdWord targeting and filter worthless clicks.
Google AdWords Conversion Tracking
http://services.google.com/marketing/links/cvt_tutorial
Which PPC ads work and which need improvement.
Google Vs. Yahoo? Do the bidding policies make a difference?
Yahoo Ad Sponsoring Rules (bidding)
- Yahoo adjusts your bid to 1 cent over your next lowest competitor. Thus, if you bid $3.00 per click, and the next highest bid is $1.95 per click, you will only pay $1.96 per click.
- Yahoo allows you to see who you are bidding against and what they are bidding, so you know exactly where you will rank, and how much you will pay.
- Yahoo's maximum bid is $999.99
- Yahoo's minimum bid is $0.10
- Google doesn't tell you how much you will pay per click. Thus, if you bid $3.00 per click, you will pay anywhere from $0.05 to $3.00 per click.
- Google does not allow you to know how much your competitors are bidding per click.
- An advantage with Google is that you will rank higher if your click-through rate (CT rate) is better (a CT rate is the ratio of clicks on your ad to the number of times your ad is shown). Thus, you may have a better rank than your competitor, even if he or she bids more than you (because of your CT rate).
- Google's maximum bid is $100.00
- Google's minimum bid is $0.05
New Google AdWords keyword status changes: Simplified keyword states and quality-based minimum bids.
NEW: Google announced in early August 2005 that they will simplify their keyword status system and introduce quality-based minimum bids, giving us more control to run all keywords we find important.
Google' New Policy
Each keyword will now be assigned a minimum bid that is based on the quality (also called Quality Score) of your keyword in your account. If your keyword or Ad Group's maximum cost-per-click (CPC) meets the minimum bid, your keyword will be active and trigger ads. If it doesn't, your keyword will be inactive and will not trigger ads.
Previosly, keyword statuses were called normal, in trial, on hold, and disabled. Under the new rules, this will be replaced with active (triggering ads) or inactive (not triggering ads). No more slowed or disabled keywords if no do not have a minimum clickthrough rate (CTR) threshold.
More tips for your PPC campaign:
Pay-per-click advertising tips for the Regal Ware representatives continue below:
- When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
- Explore variations: 'soy milk', 'soymilk', 'soy-milk'
- Add plurals: 'protein bar' and 'protein bars'
- Use abbreviations and acronyms
- Use US and UK spellings
- Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.
Check back next week for the next in this series of PPC tips...
Technorati:
Regal Ware | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | Sponsored Ads | Contextual Ads | AdWords
| posted by Dan Hollings @ 7:52 PM |
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