Regal Ware? What do people really think about it?

Regal Ware? What do people really think about it?

Have you ever thought about the public's perception of what you do?

Regal Ware

Regal Ware Worldwide™, the leading US manufacturer and marketer of high-quality stainless steel cookware. Backed by more than 60 years of manufacturing excellence, Regal Ware products are crafted by highly skilled professionals committed to creating world-class quality cookware. In addition to high-quality stainless steel cookware, the Regal Ware product line includes commercial-grade coffee urns, high-end retail cookware, and in-home water purification systems.

Do you honestly think that people already know this about Regal Ware?

That's an often overlooked part in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the air filtration systems, cookware, cutlery, tableware & water treatment systems you offer. If you're not sure, assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that could be clasified as a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things consumers might associate you with.

Much of these consumer 'mindset' concerns should be addressed the moment they hit your first web page after clicking your ad; so before you start any marketing strategy, jump into your customers shoes and take a stroll over to your landing page.

Search engine marketing strategies:

So as promised, below you'll find this weeks installment of search engine tips...

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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Regal Ware | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords