Imagine That All Regal Ware Customers Wore Vividly Colored Blue Jerseys?
As a consultant to this industry, I have oftentimes had the enjoyment of working directly or indirectly with Regal Ware representativess. No matter my recommendations, I still from time-to-time get entrepreneurs that say, "marketing through search engines might be wonderful, but perhaps it's not for my air filtration systems, cookware, cutlery, tableware & water treatment systems."
While this always amazes me, I'm certain that one of the reasons I hear this is because the "concept" of marketing through search engines is still not understood. Perhaps an analogy will clarify.
How fun it would be if you could situate yourself at the front door of a Sears or Blockbuster store and immediately spot customers who were looking for your product? Lets say they wore loudly colored Blue tee shirts stating what they were searching for. And what if they knew to go straight to you rather than shopping in a hit and miss fashion? With Google AdWords, Yahoo's Sponsored Search, a top 10 pay per click search engines, or perhaps even one of the minor league PPC engines, you connect with people ready to buy immediately, the second they want to hear from you.
The power of this idea gets even more enticing if we augment it a bit more... What if you could have a thousand young college students at the door of every shopping mall in the country. What's more, you'd have to pay them only if they found customers ready to buy and began promoting to them your air filtration systems, cookware, cutlery, tableware & water treatment systems.
Now, even if other big companies have made large advertisements, hovering over everyone, it doesn't matter. Few customers are going to pay that any attention. All the while, your "agents" are actively interacting with every single prospective customer.
Using search engine ads is like deploying a team of enthusiastic "agents", except that these search agents won't require breaks and they require no pay unless they produce results. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as customers start shopping, you'll be the first to know.
Where are people advertising these days? According to TNS Media Intelligence (03/2005) Internet advertising showed the strongest gain (21.4%), followed by outdoor (20.1%), cable TV (13.8%) and national syndication (15.8%).
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Regal Ware | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | cutlery | air filtration | water treatment | cookware
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| posted by Dan Hollings @ 5:14 PM 3 comments |
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Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Fox News Channel; their mompreneurs online web site (www.mompreneursonline.com) draws millions of visitors each month. 
That's an often overlooked part in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the air filtration systems, cookware, cutlery, tableware & water treatment systems you offer. If you're not sure, assume they've never heard of you. That's always the safe bet. 
