Would You Have An Advantage If "Ready-to-buy" Reliv Prospects Wore Vividly Colored Purple Jerseys?

Would You Have An Advantage If "Ready-to-buy" Reliv Prospects Wore Vividly Colored Purple Jerseys?

As I reflect upon the people I've assisted in my consulting practice, I've often had the enjoyment of acting as a consultant directly with Reliv distributors. Regardless of all my attempts to explain, I still sometimes get folks that say, "pay per click marketing might be marvelous, but I'm not convinced it's for my nutritional supplements & personal care."

While this always amazes me, I'm certain that one of the reasons I hear this is because the "idea" of pay per click marketing is still not understood. Maybe an analogy will help.

Maybe it's a marketer's dream, but think for a second how advantagious it would be if you could secretively place yourself at the front door of a Home Depot or Blockbuster and immediately spot customers who were looking for your product? Lets say they wore loudly colored Purple T-shirts shouting out what they were at the store looking for. And what if they knew to go straight to you rather than shopping in a hit and miss fashion?

With Google AdWords, Yahoo's Sponsored Search or a Major Second Tier PPC Player, you connect with interested site visitors immediately, the second they want to hear from you.

It gets even more interesting if we take it a step further. What if you could have hundreds and hundreds of young college students at the door of every supermarket in the country. What's more, you'd have to pay them only if they located an intersted customer and began promoting to them your nutritional supplements & personal care.

Now, even if your competition has posted huge advertisements, hovering over everyone, it doesn't matter. Few shoppers care for a general ad when something more targeted to their wants and needs is more readily available. All the while, your "agents" are continually reaching out to every single prospective customer.

Managing a pay-per-click ad campaign is like deploying a team of workaholic "agents", except that these search agents won't require breaks and they require no pay unless they produce results. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as they start looking, you'll be the first to know.

Where are people advertising these days? According to TNS Media Intelligence (03/2005) Internet advertising showed the strongest gain (21.4%), followed by outdoor (20.1%), cable TV (13.8%) and national syndication (15.8%).

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Technorati:
Reliv | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | nutritional supplements | nutrition
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Reliv might make a good home for Mompreneurs?

Reliv might make a good home for Mompreneurs?

Source: DSA.org

Have you been looking around you? Moms, moms everywhere! Yes, according to figures available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Any way you look at it the males total a paltry 20.1%. Many of the women in our industry (and site visitors we seek) are current or future moms. It was only a matter of time before a new term has marched to the forefront: Mompreneurism.

Mompreneurs Online: Using the Internet to Build Work@Home Success Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Fox News Channel; their mompreneurs online site and Message Board draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll enjoy reading that they've interviewed hundreds of mothers managing kids and a business from home. Their interviews revealed that these at-home business women share certain secrets for internet success. Of the many things mentioned, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Pat and Ellen:

• Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.
• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.
• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.

Do you think Reliv is a perfect spot for moms? Maybe you're hoping to attract mothers managing kids and a business from home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial mindset?

Whatever the case, these "mompreneurs" working from home are an important niche and your pay-per-click marketing strategies can target these moms. Moms are both a consumer and a business force to be admired and respected.

With any luck, your nutritional supplements & personal care will be just the thing these mompreneurs are seeking? Now, let's continue (below) with more tips in our series on pay per click strategies for gaining highly targeted traffic. Maybe you can get some moms clicking!

More Pay Per Click Marketing Tips Below:

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

Reaching Out to Mompreneurs

Here's one way you can be relevant and compelling in reaching out to mothers managing kids and a business from home:

FLEXIBILITY: Understand that mompreneurs have unwieldy schedules. Strive to deliver your products and services with to fit their schedules. You might develop e-learning courses that are conducted by live phone coaching or web conferencing. This is much more convenient than scheduling babysitting to attend an in-hotel seminar.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.



For additional marketing help visit:
Internet Marketing Tips for Reliv

Until next week, happy pay per click campaigning...


Technorati:
Reliv | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | nutritional supplements | nutrition
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Are nutritional supplements & personal care a viable product to be successfully promoted by marketing on search engines

Are nutritional supplements & personal care a viable product to be successfully promoted by marketing on search engines

At Rel?v, they combine the finest ingredients from nature with cutting edge technology to create uniquely effective nutritional products that are flavorful, balanced and simple to use. For more than a decade, Rel?v has helped thousands of people around the world discover new vitality. Rel?v takes the guesswork out of good nutrition by combining the finest ingredients from science and nature in targeted, well balanced, easy to use formulas.

As A Reliv distributor you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get targeted traffic.

Can your nutritional supplements & personal care be sold by marketing on search engines or not? That's your first question, right? But equally important, can you orchestrate a campaign that produces more real buyer than expense?

Guess what, the answer is: "probably yes."

Pay per click tips for this week:

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

Last week I posted the another round of search engine marketing tips and even more tips in the weeks before that. Check previous weeks for more suggestions.


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Technorati:
Reliv | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | nutritional supplements | nutrition

Yahoo Sponsored Search and Google AdWords for Reliv.

Yahoo Sponsored Search and Google AdWords for Reliv.

When comparing the primary pay-per-click search engines, you might be challenged to figure out which is best for you. The top two are Yahoo and Google. It's a good idea to start your PPC campaign with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking.

A good place to start is by viewing the wonderful tutorials and flash overviews offered by Google and Yahoo. View the sample tutorials below, you'll find others at Google and Yahoo:

Pay-per-click Yahoo Search: Overview
http://searchmarketing.yahoo.com/rc/srch/tu_srch.php
Flash presentation explains Yahoo sponsored search.

AdWord Options for Keyword Matching Explained
https://services.google.com/marketing/stats/tutorial_redirect
Perfecting your Google AdWord targeting and filter worthless clicks.

Local Targeting with Google AdWords
http://services.google.com/tutorial/adw_loc_target/adw_loc_target.html
Reach new prospects in specific regional or local areas.

Next, We'll Review How Google and Yahoo Deal With Your Bids...

Yahoo Sponsored Ads

• Yahoo adjusts your bid to 1 cent over your next lowest competitor. Thus, if you bid $3.00 per click, and the next highest bid is $1.95 per click, you will only pay $1.96 per click.
• Yahoo allows you to see who you are bidding against and what they are bidding, so you know exactly where you will rank, and how much you will pay.
• Yahoo's maximum bid is $999.99
• Yahoo's minimum bid is $0.10

Google AdWords

• Google doesn't tell you how much you will pay per click. Thus, if you bid $3.00 per click, you will pay anywhere from $0.05 to $3.00 per click.
• Google does not allow you to know how much your competitors are bidding per click.
• An advantage with Google is that you will rank higher if your click-through rate (CT rate) is better (a CT rate is the ratio of clicks on your ad to the number of times your ad is shown). Thus, you may have a better rank than your competitor, even if he or she bids more than you (because of your CT rate).
• Google's maximum bid is $100.00
• Google's minimum bid is $0.05

New Google AdWords keyword status changes: Simplified keyword states and quality-based minimum bids.

UPDATE: Google announced in early August 2005 that they will simplify their keyword status system and introduce quality-based minimum bids, giving us more control to run all keywords we find important.

How it works

Each keyword will now be assigned a minimum bid that is based on the quality (also called Quality Score) of your keyword in your account. If your keyword or Ad Group's maximum cost-per-click (CPC) meets the minimum bid, your keyword will be active and trigger ads. If it doesn't, your keyword will be inactive and will not trigger ads.

Previosly, keyword statuses were called normal, in trial, on hold, and disabled. Under the new rules, this will be replaced with active (triggering ads) or inactive (not triggering ads). No more slowed or disabled keywords if no do not have a minimum clickthrough rate (CTR) threshold.

More Pay Per Click Marketing Tips Below:

Pay-per-click advertising tips for the Reliv distributor continue below:

• Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
• Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
• Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
• Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

Last week I posted the another round of search engine marketing tips and yet more in the weeks before that. Check previous weeks for more ideas.


Until next week, happy PPC campaigning...


Technorati:
Reliv | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | Sponsored Ads | Contextual Ads | AdWords

Reliv? What's the public's impression?

Reliv? What's the public's impression?

Have you ever thought about the public's perception of what you do?

Reliv

At Reliv, they combine the finest ingredients from nature with cutting edge technology to create uniquely effective nutritional products that are flavorful, balanced and simple to use. For more than a decade, Reliv has helped thousands of people around the world discover new vitality. Reliv takes the guesswork out of good nutrition by combining the finest ingredients from science and nature in targeted, well balanced, easy to use formulas.

Do you guess that customers have already heard this about Reliv?

That's perhaps the first challenge in any search engine marketing campaign; you should factor in from the start (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have learned' about you and the nutritional supplements & personal care you offer. If you're not sure, assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that might be considered a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things your potential customers could associate you with.

Much of these consumer 'mindset' challenges must be worked out by setting up 'mindset adjusters' (fancy phrase for good educational content snippets) on the page they hit immediately after clicking your ad; so before you start any traffic generation strategy, put on the eye glasses of your customer and take a hard look at your landing page.

More Pay Per Click Marketing Tips Below:

Ready or not, here they come. This weeks PPC tips to make you rich and famous (well perhaps that's stretching it a bit):

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

Last week I posted the another round of search engine marketing tips and yet more in the weeks before that. Check previous weeks for more ideas.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


Technorati:
Reliv | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords

I'll never go naked again! Google FadSense Beta... Check this out.

I'll never go naked again! Google FadSense Beta... Check this out.

Why go naked when you can get paid to wear clothes. I'm sold. Sign me up. And ship me out two pair of those sneakers. Imagine that?

Visit Google FadSense™

As A Reliv distributor, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Reliv" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

To summarize the core of our current discussions, we want to know:

• How to find keywords related to your products and services.
• How to determine "tags" that help categorize your content.
• How to prepare your marketing campaign from the ground up.
• How to track your traffic, results, and advertising ROI (return on investment).
• How to write effective ads.
• How to manage your advertising budget.
• How to create eye catching headlines for your ads.

My Continuing Tips To Help You With Reliv...

In my previous blog entries (last week and several weeks prior) we have hammered away with dozens of valuable tips. This week we continue.

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

Check back over my last four blog posts for the first, second, third and fourth sets in this series of PPC search engine tips.


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Technorati:
Reliv | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords

What a day (historically speaking): Google, The Little Search Engine That 'Could,' Couldn't Make It Any More...

What a day (historically speaking): Google, The Little Search Engine That 'Could,' Couldn't Make It Any More...

What started as a play on the word googol, becoming the search engine everybody loved (or envied) and grew to become the "five-and-dime" of pay-per-click search engines, pulled the plug on the last server on this date in Mountain View, California. It's a story of a future time that could be soon, or beyond our horizon.

If anyone back in the late 1800's or early 1900's had been thinking ahead to the future of Woolworth Corp., it's unlikely they would have ever predicted that the famous five-and-dime would be a line item on a "Today in History" script published to millions of readers across this thing we call the internet.

Yet today, has I opened my RSS News Reader, there it was. I can recall shopping at the five-and-dime as a kid. It was the "best" store in town. Just like Google; the best. Now, its history. Perhaps the best is not good enough?

What a day (historically speaking)...

One of the strange things about Woolworth's announcement that it was closing its doors after 118 years, was that many of the calls to Woolworth's corporate headquarters afterward urging the company to keep the stores open were from people worried about what would become of all the fish sold in the Woolworth's store pet departments. Does anyone know what really happened to those fish on this day in 1997?

Could this happen to Google? Well, yes. Simply put, Google has become a new kind of foe, and that has Bill Gates riled. Google has combined software innovation with a brand-new Internet business model and it wounds Gates' pride that he didn't get there first. It's an eye opening article from Fortune magazine: GATES VS. GOOGLE. For now however, it's all fantasy thinking as the titans of search (Google, Yahoo, & Microsoft) battle it out in cyberspace.

Global search advertising revenue, which was $369 million in 2001, is expected to hit $7.9 billion this year, according to research from Piper Jaffray & Co. Those who work in and cover the industry see further expansion as paid search grows overseas and is embraced by ever- larger companies following audiences to the Web. (Source: Reuters 2005)

Good news for the Reliv distributor

The Cost Per Lead using Pay-per-click is Cheap Compared To Other Ads

In a news story from Reuters (2005) there were some interesting stats comparing search to other forms of advertising using a cost per lead comparison. Citing Piper Jaffray, he says the cost to acquire a lead is $8.50 for search, $20 for yellow pages, $50 for online display ads, $60 for e-mail and $70 for direct mail. Cost for television leads were not covered. There's little wonder why search is gaining so much attention from advertisers.

"When someone conducts a search, only two things can happen. They'll either find your business or a competitor's business. Game over," states Jeffrey Herzog, chairman and chief executive of iCrossing, a search engine marketing company that helps people create and manage Web search campaigns.

Are there dangers or flaws in search advertising?

• Some worry that new advertisers are rushing blindly into paid search and inflating key word prices -- a concern underscored by WebTrends data.
• Certain campaigns fail because they are ill-conceived or unsuited to the medium.
• At times, advertisers and their online business affiliates find they are competing with each other in auction-style bidding for key words and pushing up their own costs.

Adding all this up, we come to two conclusions: 1) It pays to get good at pay-per-click advertising if you plan to do business online and 2) we may only have 118 years left with Google :-)

Search engine marketing tips:

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

Check back over my last three blog posts for the first, second and third set in this series of PPC search engine tips.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


Technorati:
Reliv | PPC | pay per click | Google | marketing tips | search | Woolworth | Today in history | online advertising