A Reliv distributor 'cheat sheet' for quality traffic, click by click.

A Reliv distributor 'cheat sheet' for quality traffic, click by click.

Are you telling me that 192 days have passed since the beginning of this year (2005)?

Indeed, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your marketing drive is just not keeping the beat?

Do you market to women? It's important to note that the e-commerce gender gap appears to be widening, as more women opened their purse strings than men last quarter: the percentage of online purchases made by women reached 62 percent in the fourth quarter with men accounting for just 38 percent of transactions. (BizRate 2004)

With 173 days remaining in 2005, imagine how much different your business would be if you could get even a single "interested" visitor EVERY OTHER DAY to come to your site.

If you're asking "Help, help, how do I do this?" Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat a Yahoo, MSN search, Overture, or Google pay per click advertising campaign.

Online ad growth of 33.7 percent is expected in 2005 to $12.7 billion, raising a previous estimate of $11.5 billion for the year. eMarketer had estimated 2004 ad revenue at $9.5 billion. (Source: eMarketer 04/2005)

Every place you read you find stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.

91% of merchants ranked keyword search as "very" to "somewhat" valuable, the highest percentage of 39 features that respondents were asked to rank. Other highly ranked features include E-mail as a merchandising tool, 89%; Sales and specials, 89%; Seasonal promotions, 84%; Cross-sells/up-sells on the product page, 78%. (e-tailing group, 2004)

But I'm A Reliv distributor, it must be different under my circumstances?

Maybe you are thinking that "some things" sell online but not your nutritional supplements & personal care. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.

In my last two blog posts we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. Below are this weeks tips for better search engine marketing (using pay-per-click):

PPC Tips:

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

In earlier blog posts you'll find the first and second installment of my PPC tips.

In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Reliv interesting or helpful.

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Reliv | PPC | pay per click | AdWords | marketing | search | retail statistics | marketing statistics | sales statistics