Reliv might make a good home for Mompreneurs?

Reliv might make a good home for Mompreneurs?

Source: DSA.org

Have you been looking around you? Moms, moms everywhere! Yes, according to figures available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Any way you look at it the males total a paltry 20.1%. Many of the women in our industry (and site visitors we seek) are current or future moms. It was only a matter of time before a new term has marched to the forefront: Mompreneurism.

Mompreneurs Online: Using the Internet to Build Work@Home Success Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Fox News Channel; their mompreneurs online site and Message Board draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll enjoy reading that they've interviewed hundreds of mothers managing kids and a business from home. Their interviews revealed that these at-home business women share certain secrets for internet success. Of the many things mentioned, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Pat and Ellen:

• Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.
• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.
• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.

Do you think Reliv is a perfect spot for moms? Maybe you're hoping to attract mothers managing kids and a business from home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial mindset?

Whatever the case, these "mompreneurs" working from home are an important niche and your pay-per-click marketing strategies can target these moms. Moms are both a consumer and a business force to be admired and respected.

With any luck, your nutritional supplements & personal care will be just the thing these mompreneurs are seeking? Now, let's continue (below) with more tips in our series on pay per click strategies for gaining highly targeted traffic. Maybe you can get some moms clicking!

More Pay Per Click Marketing Tips Below:

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

Reaching Out to Mompreneurs

Here's one way you can be relevant and compelling in reaching out to mothers managing kids and a business from home:

FLEXIBILITY: Understand that mompreneurs have unwieldy schedules. Strive to deliver your products and services with to fit their schedules. You might develop e-learning courses that are conducted by live phone coaching or web conferencing. This is much more convenient than scheduling babysitting to attend an in-hotel seminar.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.



For additional marketing help visit:
Internet Marketing Tips for Reliv

Until next week, happy pay per click campaigning...


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