Reliv? What's the public's impression?

Reliv? What's the public's impression?

Have you ever thought about the public's perception of what you do?

Reliv

At Reliv, they combine the finest ingredients from nature with cutting edge technology to create uniquely effective nutritional products that are flavorful, balanced and simple to use. For more than a decade, Reliv has helped thousands of people around the world discover new vitality. Reliv takes the guesswork out of good nutrition by combining the finest ingredients from science and nature in targeted, well balanced, easy to use formulas.

Do you guess that customers have already heard this about Reliv?

That's perhaps the first challenge in any search engine marketing campaign; you should factor in from the start (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have learned' about you and the nutritional supplements & personal care you offer. If you're not sure, assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that might be considered a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things your potential customers could associate you with.

Much of these consumer 'mindset' challenges must be worked out by setting up 'mindset adjusters' (fancy phrase for good educational content snippets) on the page they hit immediately after clicking your ad; so before you start any traffic generation strategy, put on the eye glasses of your customer and take a hard look at your landing page.

More Pay Per Click Marketing Tips Below:

Ready or not, here they come. This weeks PPC tips to make you rich and famous (well perhaps that's stretching it a bit):

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

Last week I posted the another round of search engine marketing tips and yet more in the weeks before that. Check previous weeks for more ideas.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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Reliv | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords