Would You Have An Advantage If "Ready-to-buy" Reliv Prospects Wore Vividly Colored Purple Jerseys?

Would You Have An Advantage If "Ready-to-buy" Reliv Prospects Wore Vividly Colored Purple Jerseys?

As I reflect upon the people I've assisted in my consulting practice, I've often had the enjoyment of acting as a consultant directly with Reliv distributors. Regardless of all my attempts to explain, I still sometimes get folks that say, "pay per click marketing might be marvelous, but I'm not convinced it's for my nutritional supplements & personal care."

While this always amazes me, I'm certain that one of the reasons I hear this is because the "idea" of pay per click marketing is still not understood. Maybe an analogy will help.

Maybe it's a marketer's dream, but think for a second how advantagious it would be if you could secretively place yourself at the front door of a Home Depot or Blockbuster and immediately spot customers who were looking for your product? Lets say they wore loudly colored Purple T-shirts shouting out what they were at the store looking for. And what if they knew to go straight to you rather than shopping in a hit and miss fashion?

With Google AdWords, Yahoo's Sponsored Search or a Major Second Tier PPC Player, you connect with interested site visitors immediately, the second they want to hear from you.

It gets even more interesting if we take it a step further. What if you could have hundreds and hundreds of young college students at the door of every supermarket in the country. What's more, you'd have to pay them only if they located an intersted customer and began promoting to them your nutritional supplements & personal care.

Now, even if your competition has posted huge advertisements, hovering over everyone, it doesn't matter. Few shoppers care for a general ad when something more targeted to their wants and needs is more readily available. All the while, your "agents" are continually reaching out to every single prospective customer.

Managing a pay-per-click ad campaign is like deploying a team of workaholic "agents", except that these search agents won't require breaks and they require no pay unless they produce results. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as they start looking, you'll be the first to know.

Where are people advertising these days? According to TNS Media Intelligence (03/2005) Internet advertising showed the strongest gain (21.4%), followed by outdoor (20.1%), cable TV (13.8%) and national syndication (15.8%).

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Reliv | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | nutritional supplements | nutrition
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