Imagine If Rena Ware Customers Wore Loudly Colored Pink T-shirts?
For years, I remember quite often having the enjoyment of consulting directly or indirectly with Rena Ware representatives. Regardless of my blog tips, my trainings, or any number of tutorials I publish, I still sometimes get entrepreneurs that say, "marketing on a per-click basis through the various search engines might be marvelous, but perhaps it's not for my cookware."
Even though this type thinking always surprises me, I'm certain that one of the reasons I hear this is because the "concept" of marketing on a per-click basis through the various search engines is still not understood. Below is my attempt to shed a little light on why this idea is so powerful.
Imagine if you could park at the front door of a Sears or Best Buy and immediately spot customers who were looking for your product? Lets say they wore brilliant Pink shirts announcing what they were shopping for. Think of the business you'd generate if these buyers somehow knew to go straight to you rather than go up and down the isles looking for what they might have come for? With Google AdWords, Yahoo's Sponsored Search or other pay per click search engines, you connect with targeted customers immediately, the second they want to hear from you.
The power of this idea gets even more enticing if we augment it a bit more... What if you could have tens of thousands of little helpers at the door of every market center in the country. What's more, you'd have to pay them only if they found customers ready to buy and began marketing to them your cookware.
Now, even if other big companies have made huge ad banners, hovering over everyone, it doesn't matter. Few shoppers care for a general ad when something more targeted to their wants and needs is more readily available. All the while, your "agents" are continually reaching out to every single potential shopper.
Deploying a campaign of pay-per-click advertisements in Google, Yahoo, or another PPC search engine is like deploying a team of workaholic "agents", except that these search agents won't require breaks and they require no pay unless they produce results. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as prospects start search, you'll be the first to know.
Of funds budgeted for search engine marketing this year, marketers said they would spend 51% on paid search ads, 6% on paid inclusion, 10% on contextual ads, 12% on search marketing agency fees for paid search, 11% on search marketing agency fees for optimization, and 11% on other areas of search marketing. (Source: Forrester Research 02/2005)
Check back next week for the next in this series of pay per click and online marketing tips...
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Rena Ware | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | cookware
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| posted by Dan Hollings @ 5:14 PM 3 comments |
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Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like CNBC; their mompreneurs online web site (www.mompreneursonline.com) draws millions of visitors each month. 
That's a 'guess-work' element in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'know' about you and the cookware you offer. Not sure? Then If at best you're guessing, then assume they've never heard of you. That's always the safe bet. 
What started as a search engine using a unique approach to link analysis (initially called 
