Tips, tips and more tips on pay-per-click advertising.

Tips, tips and more tips on pay-per-click advertising.

While contemplating the deep dark inner essence of my morning coffee, it hit me like a caffeine brick that lot's of people are running pay per click ads (like: Google, Overture, Yahoo, MSN search etc) and are not having the kind of results they might have expected. After several more java jive jolts, I decided to embark on a multi-week PPC tips post. What am I talking about? I plan to share what I consider the best tips for running a successful pay-per-click search engine campaign. I consider a 'successful' campaign one that generates destination page visitors well matched to your ad offer and visitors whose clicks don't cost you an arm and a leg.

Unless you have very deep pockets, or you're completely nuts, or you have a solid money-making conversion rate, paying big bucks for clicks that don't pan out is business suicide .

Is it possible to launch a pay per click campaign that produces results without causing a divorce? Maybe. What ensues here and over the upcoming weeks are my time tested strategies to put any pay per click campaign on a path toward affordable results.

Pay per click tips for this week:

1. Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
2. Remember that people search by typing in more than one word:
3. The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
4. Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
5. Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Remember that if you run any PPC search engine ad campaign over a few weeks and you get no sales or sign-up results, the problem is most likely NOT the traffic you're generating from your ad, rather it is your site, your landing page, your product, your service, your price or some factor other than your PPC generated traffic . The first thing I'd look at ( if things aren't going satisfactory) is your landing page. I've seen many a site that look like a one eyed hooker with fish-net pantyhose. Go figure.

In my previous blog post I included a link for additional marketing tips. You will find lots of help for your PPC campaign there.

To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.

Best of Luck with Rena Ware !