Implementing Your July 4th Deep Impact Traffic Generation Mission

Implementing Your July 4th Deep Impact Traffic Generation Mission

After 172 days and 268 million miles of deep space stalking, NASA's Deep Impact successfully struck comet Tempel 1. The cosmic collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.

"It's a smash hit for the 4th of July!"

And you're thinking, "What in the blogging world is this all about?" Yes, this is a blog about improving your business by better implementing your online marketing campaign for Rena Ware. The bottom line goal is to get quality blog, site or landing page "hits"... not a hit like Comet Tempel 1, but a hit none-the-less from a targeted visitor.

Why all the astronomy talk you ask? Well the truth is, I found this news story fascinating (as did thousands of other people would agree) and felt it was rather topical for this Independence Day.

It just so happens that being "topical" and relating what you do with Rena Ware to news and current events is also an effective marketing strategy. Millions of people are on the web this week searching out stories about all sorts of current events. If you're writing about that event or news item, you can increase the odds that searchers will find you. If what you do (or what you market) is related in some way, then like a toad on a hot road, you'll see your results leap to much higher levels.

The results that can achieve by riding on the comet tail of current events and news stories can be as spectacular as one might imagine. The impact on your business can be equally stellar.

In my previous blog entry we started our series of PPC search engine tips that can help your campaign for better targeted earthbound visitors. Without further ado, I'll continue with these tips this week.

Tips for your PPC campaign:

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

Looking for more tips? Check my post from last week for more tips and recommendations that will help you succeed at PPC marketing.


To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.

It happened on the 4th...
1911 - Mitch Miller, musician, record company executive, producer, arranger was born.

NASA's Deep Impact Mission Projectile Strikes Comet (Update4) (Bloomberg.com)
July 4 (Bloomberg) -- A projectile from NASA's Deep Impact spacecraft slammed into the comet Tempel 1, creating a crater that scientists hope will shed light on some of the solar system's most mysterious objects.

Deep Impact Kicks Off Fourth Of July With Deep Space Fireworks (Science Daily)
After 172 days and 431 million kilometers (268 million miles) of deep space stalking, Deep Impact successfully reached out and touched comet Tempel 1. The collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT. Mission scientists expect the project will answer basic questions about the formation of the solar system, by offering a better look at the nature

Deep Impact Smashes Into Tempel 1 (Universe Today)
NASA's Deep Impact mission completed its primary goal July 1st, when its impactor spacecraft smashed into Comet Tempel 1. NASA scientists are eagerly reviewing the impact data captured by the flyby spacecraft to learn what size crater was excavated, and the kind of material ejected into space. The 373 kg (820 lb) copper impactor crossed paths with Tempel 1 right on schedule, at 0552 UTC (1:52 am


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Rena Ware | marketing | search | comet | NASA