Could You Make More Sales If All Rexair Prospects Wore Vividly Colored Turquoise Tee Shirts?

Could You Make More Sales If All Rexair Prospects Wore Vividly Colored Turquoise Tee Shirts?

In recent months, I sometimes have the honor to working directly or indirectly with Rexair representives. Regardless of all my attempts to explain, I still occassionaly get entrepreneurs that say, "online pay-per-click marketing campauigns might be great, but not for my homecare & vacuum cleaners."

While this still shocks me, I'm certain that one of the reasons I hear this is because the "concept" of online pay-per-click marketing campauigns is still not understood.

I'll attempt a little analogy to see if I can get everyone confortable with the concept...

How fun it would be if you could secretively place yourself at the front door of a Wal-Mart or Best Buy and immediately spot customers who were looking for your product? Lets say they wore vividly colored Turquoise shirts stating what they were at the store looking for. And what if they knew to go straight to you rather than go round and round the store searching out the items on their shopping list?

With Google AdWords, Yahoo's Sponsored Search or other pay per click search engines, you connect with targeted customers the moment they want to hear from you.

Now let's dig a bit deeper into this idea. What if you could have 1000's of little helpers at the door of every department store in the country. What's more, you'd have to pay them only if they generated interest in your things and began promoting to them your homecare & vacuum cleaners.

Now, even if other big companies have made montrous ad banners, hovering over everyone, it doesn't matter. Few shoppers care for a general ad when something more targeted to their wants and needs is more readily available. All the while, your "agents" are constantly interacting with every single prospect that seems targeted for what you have.

Managing a pay-per-click ad campaign is like deploying a team of workaholic "agents", except that these search agents won't require breaks and they will work without pay until a customer is delivered to your doorstep. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as people begin the shopping process, you'll be the first to know.

Search marketing will represent 39% of all online advertising spending this year and will account for 44% of online ad spending in 2010. (Source: Forrester Research 02/2005)

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Rexair | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | Homecare | vacuum cleaners
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