Internet marketing tips for Rexair

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Wednesday, August 17, 2005

Homecare & vacuum cleaners seem like unusual products to sell online? Can these be promoted using a pay per click search engine campaign


Rexair manufactures and markets "The Premier Home Cleaning System in the World!" Yes, the Rainbow vacuum cleaner. Using nature's most powerful element, water, the Rainbow vacuum cleaning system can give your home new life. Based on the principal that "wet dust can't fly," the Rainbow uses a unique water-based filtration system to trap dirt. The Rainbow water bath, combined with its HEPA filtration system, provides not only a cleaner home but can contribute to a healthier home as well.

As A Rexair representive you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get potential customers.

Can your homecare & vacuum cleaners be sold using a pay per click search engine campaign or not? That's question #1, right? But equally important, can you put together a strategy that creates more solid customers than promotional expense?

Promising news, the answer is: "most likely."

PPC Tips list continued from previous weeks:

  • Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
  • Remember that people search by typing in more than one word:
  • The 7 most used word phrases in search engines according to OneStat.com:
    • 2 word phrases 32.58%
    • 3 word phrase 25.61%
    • 1 word phrases 19.02%
    • 4 word phrases 12.83%
    • 5 word phrases 5.64%
    • 6 word phrases 2.32%
    • 7 word phrases 0.98%
  • Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
  • Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.
For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


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posted by Dan Hollings @ 11:43 PM  

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