Rexair? Ever wonder what people really think about it?

Rexair? Ever wonder what people really think about it?

Have you ever thought about the public's perception of what you do?

Rexair

Rexair manufactures and markets "The Premier Home Cleaning System in the World!" Yes, the Rainbow vacuum cleaner. Using nature's most powerful element, water, the Rainbow vacuum cleaning system can give your home new life. Based on the principal that "wet dust can't fly," the Rainbow uses a unique water-based filtration system to trap dirt. The Rainbow water bath, combined with its HEPA filtration system, provides not only a cleaner home but can contribute to a healthier home as well.

Do you truly believe that people reading your ads already think this about Rexair?

That's an important factor in any search engine marketing campaign; you should consider upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'think' about you and the homecare & vacuum cleaners you offer. In most cases you are best to assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that people consider a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' challenges must be addressed on the page your visitor arrives at after clicking your ad; so before you start any PPC campaign, reflect for a bit on how visitors will feel (and what they will think) when they hit your landing page.

More Pay Per Click Marketing Tips Below:

Below are this weeks tips for better search engine marketing (using pay-per-click):

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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Rexair | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords