Could You Make More Sales If All Rexair Prospects Wore Vividly Colored Turquoise Tee Shirts?

Could You Make More Sales If All Rexair Prospects Wore Vividly Colored Turquoise Tee Shirts?

In recent months, I sometimes have the honor to working directly or indirectly with Rexair representives. Regardless of all my attempts to explain, I still occassionaly get entrepreneurs that say, "online pay-per-click marketing campauigns might be great, but not for my homecare & vacuum cleaners."

While this still shocks me, I'm certain that one of the reasons I hear this is because the "concept" of online pay-per-click marketing campauigns is still not understood.

I'll attempt a little analogy to see if I can get everyone confortable with the concept...

How fun it would be if you could secretively place yourself at the front door of a Wal-Mart or Best Buy and immediately spot customers who were looking for your product? Lets say they wore vividly colored Turquoise shirts stating what they were at the store looking for. And what if they knew to go straight to you rather than go round and round the store searching out the items on their shopping list?

With Google AdWords, Yahoo's Sponsored Search or other pay per click search engines, you connect with targeted customers the moment they want to hear from you.

Now let's dig a bit deeper into this idea. What if you could have 1000's of little helpers at the door of every department store in the country. What's more, you'd have to pay them only if they generated interest in your things and began promoting to them your homecare & vacuum cleaners.

Now, even if other big companies have made montrous ad banners, hovering over everyone, it doesn't matter. Few shoppers care for a general ad when something more targeted to their wants and needs is more readily available. All the while, your "agents" are constantly interacting with every single prospect that seems targeted for what you have.

Managing a pay-per-click ad campaign is like deploying a team of workaholic "agents", except that these search agents won't require breaks and they will work without pay until a customer is delivered to your doorstep. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as people begin the shopping process, you'll be the first to know.

Search marketing will represent 39% of all online advertising spending this year and will account for 44% of online ad spending in 2010. (Source: Forrester Research 02/2005)

Like what you're reading? Subscribe to my RSS feed.


Technorati:
Rexair | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | Homecare | vacuum cleaners
Other recommended blogs:
Your franchise | Your home based biz | Your website

Is there a 'Mompreneurial Spirit' at Rexair?

Is there a 'Mompreneurial Spirit' at Rexair?

Source: Direct Sales Association

Based on statistics available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Do the math and the guys total a paltry 20.1%. Many of the women in our industry (and customers we seek) are current or future moms. Just when we thought the dictionary had all the words we needed a new term has marched to the forefront: Mompreneurism.

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Oprah; their mompreneurs online site and Message Board draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll learn that they've interviewed hundreds of at home mompreneurs. Their interviews revealed that these work at home women share certain secrets for cyber-success. Of the many things mentioned, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Mompreneurs® Online:

• Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.
• A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.
• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.

Do you think Rexair is a perfect spot for moms? Maybe you're hoping to attract at home mompreneurs to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial spirit?

Whatever the case, at home mompreneurs are an important niche and your internet marketing can target these moms. Moms are both a consumer and a business force to be understood and admired.

With any luck, your homecare & vacuum cleaners will be just the thing these mompreneurs are desiring? Now, let's continue (below) with more tips in our series on pay per click strategies for gaining highly targeted traffic. Maybe you can get some moms clicking!

More tips for your PPC campaign:

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

How to Reach Out to Mompreneurs

Here's one way you can be relevant and compelling in reaching out to at home mompreneurs:

SUPPORT: Create strategies to support this emerging entrepreneurial niche. Provide convenient pathways and remove as many barriers to entry as possible. Almost every industry can tap into the mompreneur market by making their lives and their businesses run more smoothly.

For additional marketing help visit:
Internet Marketing Tips for Rexair

Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?


Technorati:
Rexair | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | Homecare | vacuum cleaners
Other recommended blogs:
Wildtree Herbs | XanGo | Your Blog

Homecare & vacuum cleaners seem like unusual products to sell online? Can these be promoted using a pay per click search engine campaign

Homecare & vacuum cleaners seem like unusual products to sell online? Can these be promoted using a pay per click search engine campaign

Rexair manufactures and markets "The Premier Home Cleaning System in the World!" Yes, the Rainbow vacuum cleaner. Using nature's most powerful element, water, the Rainbow vacuum cleaning system can give your home new life. Based on the principal that "wet dust can't fly," the Rainbow uses a unique water-based filtration system to trap dirt. The Rainbow water bath, combined with its HEPA filtration system, provides not only a cleaner home but can contribute to a healthier home as well.

As A Rexair representive you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get potential customers.

Can your homecare & vacuum cleaners be sold using a pay per click search engine campaign or not? That's question #1, right? But equally important, can you put together a strategy that creates more solid customers than promotional expense?

Promising news, the answer is: "most likely."

PPC Tips list continued from previous weeks:

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?


Technorati:
Rexair | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | Homecare | vacuum cleaners

Yahoo or Google or Both? Pay per click for Rexair.

Yahoo or Google or Both? Pay per click for Rexair.

Sometimes you feel like flipping a coin when choosing a pay per click search engine. Which one is really best for you? The top two are Google AdWords and Yahoo Sponsored Search. It's a good idea to start your strategies for getting targeted visitors with search engines with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking.

A good place to start is by viewing the wonderful tutorials and flash overviews offered by Google and Yahoo. Below are samples, you'll find others at Google and Yahoo:

Sponsored Search: Flash Introduction by Yahoo
http://searchmarketing.yahoo.com/rc/srch/tu_srch.php
Yahoo sponsored search overview.

AdWord Options for Keyword Matching Explained
https://services.google.com/marketing/stats/tutorial_redirect
Perfecting your Google AdWord targeting and filter worthless clicks.

Navigating your account in Google AdWords
http://services.google.com/tutorial/acct_nav/acct_nav.html
Need help getting around in your AdWords account?

Let's compare how Yahoo and Google handle keyword bidding:

Yahoo Ad Sponsoring Rules (bidding)

• Yahoo places your bid at 1 penny over your next lowest competitor. Thus, if you bid $3.00 per click, and the next highest bid is $1.95 per click, you will only pay $1.96 per click.
• Yahoo allows you to see who you are bidding against and what they are bidding, so you know exactly where you will rank, and how much you will pay.
• Yahoo's maximum bid is $999.99
• Yahoo's minimum bid is $0.10

AdWords by Google

• Google keeps secret what you will pay per click. Thus, if you bid $3.00 per click, you will pay anywhere from $0.05 to $3.00 per click.
• Google does not allow you to know how much your competitors are bidding per click.
• An advantage with Google is that you will rank higher if your click-through rate (CT rate) is better (a CT rate is the ratio of clicks on your ad to the number of times your ad is shown). Thus, you may have a better rank than your competitor, even if he or she bids more than you (because of your CT rate).
• Google's maximum bid is $100.00
• Google's minimum bid is $0.05

New Google AdWords keyword status changes: Simplified keyword states and quality-based minimum bids.

UPDATE: Google announced in early August 2005 that they will simplify their keyword status system and introduce quality-based minimum bids, giving us more control to run all keywords we find important.

Understanding Google's New Quality Score

Each keyword will now be assigned a minimum bid that is based on the quality (also called Quality Score) of your keyword in your account. If your keyword or Ad Group's maximum cost-per-click (CPC) meets the minimum bid, your keyword will be active and trigger ads. If it doesn't, your keyword will be inactive and will not trigger ads.

Previosly, keyword statuses were called normal, in trial, on hold, and disabled. Under the new rules, this will be replaced with active (triggering ads) or inactive (not triggering ads). No more slowed or disabled keywords if no do not have a minimum clickthrough rate (CTR) threshold.

Pay per click tips for this week:

Pay-per-click advertising tips for the Rexair representive continue below:

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

Check back over my last several blog posts for many more sets in this series of PPC search engine tips.


Check back next week for the next in this series of PPC tips...


Technorati:
Rexair | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | Sponsored Ads | Contextual Ads | AdWords

Rexair? Ever wonder what people really think about it?

Rexair? Ever wonder what people really think about it?

Have you ever thought about the public's perception of what you do?

Rexair

Rexair manufactures and markets "The Premier Home Cleaning System in the World!" Yes, the Rainbow vacuum cleaner. Using nature's most powerful element, water, the Rainbow vacuum cleaning system can give your home new life. Based on the principal that "wet dust can't fly," the Rainbow uses a unique water-based filtration system to trap dirt. The Rainbow water bath, combined with its HEPA filtration system, provides not only a cleaner home but can contribute to a healthier home as well.

Do you truly believe that people reading your ads already think this about Rexair?

That's an important factor in any search engine marketing campaign; you should consider upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'think' about you and the homecare & vacuum cleaners you offer. In most cases you are best to assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that people consider a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' challenges must be addressed on the page your visitor arrives at after clicking your ad; so before you start any PPC campaign, reflect for a bit on how visitors will feel (and what they will think) when they hit your landing page.

More Pay Per Click Marketing Tips Below:

Below are this weeks tips for better search engine marketing (using pay-per-click):

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


Technorati:
Rexair | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords

FadSense? A fabric-embedded electronic technology from Google?

FadSense? A fabric-embedded electronic technology from Google?

The decision for Google to introduce FadSense as the first application using this technology, was made largely on the success of their AdWord and AdSense advertising programs. For people to adopt this type of wearable advertising, it has to be profitable for the participant and profitable for the advertiser. Can Google really pull this off?

Check out the site: Google FadSense™

As A Rexair representive, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Rexair" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

Some of it turns out to be as basic as:

• How to find keywords related to your products and services.
• How to determine "tags" that help categorize your content.
• How to prepare your marketing campaign from the ground up.
• How to track your traffic, results, and advertising ROI (return on investment).
• How to create a destination or landing page that works.
• How to create eye catching headlines for your ads.
• How to use the internet effectively in any marketing campaign.

My Continuing Tips To Help You With Rexair...

In my previous blog entries (last week and several weeks prior) we have hammered away with dozens of valuable tips. This week we continue.

• Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
• Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
• Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
• Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

Check back over my last four blog posts for the first, second, third and fourth sets in this series of PPC search engine tips.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


Technorati:
Rexair | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords

After a Googol of Searches, Google Finally Closed Its Doors; It Took a Mere 118 Years. Fantastical?

After a Googol of Searches, Google Finally Closed Its Doors; It Took a Mere 118 Years. Fantastical?

What started as a play on the word googol, becoming the search engine everybody loved (or envied) and grew to become the "five-and-dime" of pay-per-click search engines, pulled the plug on the last server on this date in Mountain View, California. It's a story of a future time that could be soon, or beyond our horizon.

If anyone back in the late 1800's or early 1900's had been thinking ahead to the future of Woolworth Corp., it's unlikely they would have ever predicted that the famous five-and-dime would be a line item on a "Today in History" script published to millions of readers across this thing we call the internet.

Yet today, has I opened my RSS News Reader, there it was. I can recall shopping at the five-and-dime as a kid. It was the "best" store in town. Just like Google; the best. Now, its history. Perhaps the best is not good enough?

What a day (historically speaking)...

The rags-to-riches story of Frank Winfield Woolworth and his worldwide chain came to an end on this day in 1997, as the last of the Woolworth's stores closed their doors after 118 years of operation. Across America, this closing had a huge emotional impact on countless shoppers accustomed to the finery of the five and dime, a concept of merchandising invented by Woolworth.

Could this happen to Google? Well, yes. And if Microsoft can do to Google what it did to Netscape, perhaps it won't take 117 years. If this facinates you read the Fortune Magazine story: GATES VS. GOOGLE Search and Destroy. For now however, it's all fantasy thinking as the titans of search (Google, Yahoo, & Microsoft) battle it out in cyberspace.

Research shows global Web search advertising revenue, which is big business for the Internet giants, will be almost $8 billion in 2005 -- more than 20 times what it was four years ago. (Source: Reuters 2005)

Good news for the Rexair representive

The Cost Per Lead using Pay-per-click is Cheap Compared To Other Ads

When it comes to delivering a cost-effective way to bag customers, Web search ads appear to trump other methods. According to Piper Jaffray, the cost to acquire a customer is about $8.50 for search, $20 for Yellow Pages, $50 for online display ads, $60 for e-mail and $70 for direct mail. Data for television was not included. Where would you put your ad money?

"Paid-search advertising has become a do-or-die proposition," says Jeff Saville, a consumer direct marketing manager at Deckers Outdoor Corp. "The market is growing fast, primarily because the ads are trackable and target people who are already interested. The medium is also inexpensive compared with television, radio, direct mail and Web banner ads." (Nasdaq:DECK - news)

Are there dangers or flaws in search advertising?

• Some worry that new advertisers are rushing blindly into paid search and inflating key word prices -- a concern underscored by WebTrends data.
• According to WebTrends the data suggests that 60 percent of marketers do not measure sales, leads or key actions resulting from campaigns. [This is a dangerous number because that means you are competing with people who don't know what things are truly costing them. You need to be extra analytical when going head to head with this guy.]
• At times, advertisers and their online business affiliates find they are competing with each other in auction-style bidding for key words and pushing up their own costs.

Adding all this up, we come to two conclusions: 1) It pays to get good at pay-per-click advertising if you plan to do business online and 2) we may only have 118 years left with Google :-)

Search engine marketing tips:

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

Check back over my last three blog posts for the first, second and third set in this series of PPC search engine tips.


To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.


Technorati:
Rexair | PPC | pay per click | Google | marketing tips | search | Woolworth | Today in history | online advertising