Fadsense: Google Adsense for Fashion?

Fadsense: Google Adsense for Fashion?

Fadsense: Google goes blue jeans and sneakers? Valentino Garavani, Donatella Versace, Ralph Lauren and all the other big names in fashion may soon have a new competitor (or partner) on the runway.

Don't miss this: Google FadSense™

As A Sandy Clough Tea independent distributor, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Sandy Clough Tea" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

To summarize the core of our current discussions, we want to know:

• How to find keywords related to your products and services.
• How to prepare your marketing campaign from the ground up.
• How to track your traffic, results, and advertising ROI (return on investment).
• How to create a destination or landing page that works.
• How to manage your advertising budget.
• How to create eye catching headlines for your ads.
• How to use the internet effectively in any marketing campaign.

My Continuing Tips To Help You With Sandy Clough Tea...

Over the past few weeks we have hammered away with dozens of valuable tips. This week we continue.

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

Last week I posted the another round of search engine marketing tips and yet more in the weeks before that. Check there for more ideas.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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Sandy Clough Tea | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords