A Sandy Clough Tea independent distributor guide for traffic generation on a budget.

A Sandy Clough Tea independent distributor guide for traffic generation on a budget.

I bet you're not counting, but would you believe that 192 days have passed since the beginning of our current year?

Yes, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your advertising effort is just not keeping the beat?

Do you sell home furnishings or decor? Home furnishings is the fastest growing category of merchandise selling online. Roper s survey of online adults earlier this year shows that 25% have purchased a home furnishings or decor item online in the past year, up from 17% a year before. (NOP World s Roper Reports 08/2004)

With 173 days remaining in 2005, imagine how much different your business would be if you could get perhaps one "take action" type visitor to your site per week.

If you're asking "Help, help, how do I do this?" Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat setting up a little search engine listing under keywords matching your niche audience and pay on a "per click" basis as they arrive at your site.

Where are people advertising these days? According to TNS Media Intelligence (03/2005) Internet advertising showed the strongest gain (21.4%), followed by outdoor (20.1%), cable TV (13.8%) and national syndication (15.8%).

From New York to L.A. you'll find stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.

91% of merchants ranked keyword search as "very" to "somewhat" valuable, the highest percentage of 39 features that respondents were asked to rank. Other highly ranked features include E-mail as a merchandising tool, 89%; Sales and specials, 89%; Seasonal promotions, 84%; Cross-sells/up-sells on the product page, 78%. (e-tailing group, 2004)

But I'm A Sandy Clough Tea independent distributor, I'm told it is another story in my situation?

Maybe you are thinking that "some things" sell online but not your giftware, home accessories & decor. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.

In my last two blog posts we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. So as promised, below you'll find this weeks installment of search engine tips...

Search engine campaign tips:

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

In earlier blog posts you'll find the first and second installment of my PPC tips.

In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Sandy Clough Tea interesting or helpful.

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