Envision That All Sandy Clough Tea Prospects Wore Vividly Colored Pink Jerseys?

Envision That All Sandy Clough Tea Prospects Wore Vividly Colored Pink Jerseys?

Over the past, I've occasionally had the privilege of acting as a consultant directly or indirectly with Sandy Clough Tea independent distributors. Regardless of all my attempts to explain, I still from time-to-time get individuals that say, "running a pay per click marketing campaign might be marvelous, but paying money everytime somebody clicks scares me to death. Perhaps this is not best marketing strategy for my giftware, home accessories & decor."

Even though this type thinking always surprises me, I'm certain that one of the reasons I hear this is because the "concept" of running a pay per click marketing campaign is still not understood. Maybe an analogy will help.

What if you could park at the front door of a Target store or JC Penney and immediately spot customers who were looking for your product? Lets say they wore loudly colored Pink tee shirts announcing what they were planning to purchase at the store. Imagine if these shoppers knew to go straight to you rather than shopping in a hit and miss fashion?

With Yahoo's Sponsored Search, Google AdWords, or other PPC search engines, you connect with your potential prospects the very instant they want to hear from you.

Let's take this concept a step further. What if you could have hundreds and hundreds of college students at the door of every department store in the country. What's more, you'd have to pay them only if they got customers and began marketing to them your giftware, home accessories & decor.

Now, even if other big companies have made big advertisements, hovering over everyone, it doesn't matter. Few shoppers care for a general ad when something more targeted to their wants and needs is more readily available. All the while, your "agents" are constantly monitoring every single customer that passes by.

Deploying a campaign of pay-per-click advertisements in Google, Yahoo, or another PPC search engine is like deploying a team of non-stop "agents", except that these search agents won't require breaks and they require no pay unless they produce results. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as they start looking, you'll be the first to know.

Online ad growth of 33.7 percent is expected in 2005 to $12.7 billion, raising a previous estimate of $11.5 billion for the year. eMarketer had estimated 2004 ad revenue at $9.5 billion. (Source: eMarketer 04/2005)

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Sandy Clough Tea | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | giftware | decor
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