Internet marketing tips for Sandy Clough Tea

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Wednesday, August 17, 2005

How can giftware, home accessories & decor be successfully promoted through AdWords or Sponsored Ads


Sandy Clough Tea encourages ladies to connect and build friendships around a warm cup of tea. Sandy has created products expressly for A Sandy Clough Tea that are designed to cultivate relationships and to show kindness.

As A Sandy Clough Tea independent distributor you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get visitors to your site.

Can your giftware, home accessories & decor be sold through AdWords or Sponsored Ads or not? You've got to answer that first, right? But equally important, can you come up with a campaign that generates more profits bottom-line results than promotional expense?

Encouraging news, the answer is: "probably yes."

More tips for your PPC campaign:

  • Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
  • Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
  • Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
  • Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?
Review my last several blog posts for many more 'tip-set' in this series of PPC search engine tips.


Until next week, happy pay per click campaigning...


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posted by Dan Hollings @ 11:39 PM  

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