Sandy Clough Tea? What do people really think about it?

Sandy Clough Tea? What do people really think about it?

Have you ever thought about the public's perception of what you do?

Sandy Clough Tea

Sandy Clough Tea encourages ladies to connect and build friendships around a warm cup of tea. Sandy has created products expressly for A Sandy Clough Tea that are designed to cultivate relationships and to show kindness.

Do you assume visitors already think this about Sandy Clough Tea?

That's an important point you must not overlook in any search engine marketing campaign; you should factor in from the start (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have learned' about you and the giftware, home accessories & decor you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that seems like a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' conflicts should be handled on your landing page, that is, the page where they land after clicking your ad; so before you start any attempts to generate traffic, stop and think for a moment about what your potential customer might perceive as they arrive at your landing page.

Pay per click tips for this week:

So as promised, below you'll find this weeks installment of search engine tips...

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


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