A Sarah Coventry independent style consultant 'To-Do' list for pay per click results.

A Sarah Coventry independent style consultant 'To-Do' list for pay per click results.

Can you believe that 192 days have passed since the beginning of the year?

Indeed, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your attempts to generate traffic are just not keeping the beat?

Do you sell jewelry? Retailers expect fast growth in jewelry and luxury goods for 2005, up 31%. (Source: Shop.org/Forrester 05/2005) VeriSign said that online jewelry purchases have increased by 79 percent.

With 173 days remaining in 2005, imagine how much different your business would be if you could get perhaps one "take action" type visitor to your site per week.

If you're asking "How do I get them to my site?" Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat attracting targeted traffic by running little ads in the various search engines (like Google's AdSense program). Done correctly, you can get ongoing affordable traffic. And best of all, you can keep within a budget that makes sense when compared to the results you get from that traffic.

Of funds budgeted for search engine marketing this year, marketers said they would spend 51% on paid search ads, 6% on paid inclusion, 10% on contextual ads, 12% on search marketing agency fees for paid search, 11% on search marketing agency fees for optimization, and 11% on other areas of search marketing. (Source: Forrester Research 02/2005)

Every place you read you find stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.

51 percent of small business owners report that the Internet has improved their profitability, 58 percent said the internet has helped their businesses grow or expand. (ACNielsen, 2004)

But I'm A Sarah Coventry independent style consultant, isn't it more challenging selling what I sell?

Maybe you are thinking that "some things" sell online but not your jewelry. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.

Over the past two weeks we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. So as promised, below you'll find this weeks installment of search engine tips...

Tips for your PPC campaign:

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Sarah Coventry interesting or helpful.

Like what you're reading? Subscribe to my RSS feed.


Technorati:
Sarah Coventry | PPC | pay per click | AdWords | marketing | search | retail statistics | marketing statistics | sales statistics