Envision That All Sarah Coventry Prospects Wore Vividly Colored Red T-shirts?

Envision That All Sarah Coventry Prospects Wore Vividly Colored Red T-shirts?

In recent months, I sometimes have the enjoyment of working directly or indirectly with Sarah Coventry independent style consultants. Regardless of my blog tips, my trainings, or any number of tutorials I publish, I still from time-to-time get people that say, "internet search marketing might be great, but paying money everytime somebody clicks scares me to death. Perhaps this is not best marketing strategy for my jewelry."

I'm certain that one of the reasons I hear this is because the "concept" of internet search marketing is still not understood. Below is my attempt to shed a little light on why this idea is so powerful.

Step into a fantasy world for a moment and imagine how interesting it might be if you could situate yourself at the front door of a Wal-Mart or Best Buy and immediately spot customers who were looking for your product? Lets say they wore brilliant Red T-shirts stating what they were searching for. And what if they knew to go straight to you rather than go up and down the isles looking for what they might have come for?

With Google AdWords, Yahoo's Sponsored Search or other pay per click search engines, you connect with your prospects the moment they want to hear from you.

Let's take this concept a step further. What if you could have tens of thousands of young college students at the door of every shopping mall in the country. What's more, you'd have to pay them only if they located an intersted customer and began selling them your jewelry.

Now, even if other big companies have made giant ad banners, hovering over everyone, it doesn't matter. Few shoppers want to be sold in a generic sense rather, they want to 'find' what it is they came shopping for originally. All the while, your "agents" are continually reaching out to every single customer that passes by.

Managing a pay-per-click ad campaign is like deploying a team of enthusiastic "agents", except that these search agents won't require breaks and they require no pay unless they produce results. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as people begin the shopping process, you'll be the first to know.

Search marketing will represent 39% of all online advertising spending this year and will account for 44% of online ad spending in 2010. (Source: Forrester Research 02/2005)

To make certain you don't miss this series of internet marketing tips, you might consider subscribing to my RSS feed.


Technorati:
Sarah Coventry | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | jewelry | costume jewelry
Other recommended blogs:
Your website | Your home business | Your Blog