Is Sarah Coventry a magnet for Mompreneurs?

Is Sarah Coventry a magnet for Mompreneurs?

Source: DSA.org

Based on statistics available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Guess what that means? Yes, the men total a paltry 20.1%. Many of the women in our industry (and prospects we seek) are current or future moms. Just when we thought the dictionary had all the words we needed a new term has morphed from entrepreneurism and it called Mompreneurism.

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Oprah; their mompreneurs online site and Message Board draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll learn that they've interviewed hundreds of moms running their own business from home. Their interviews revealed that these 'Mompreneur' women share certain secrets for cyber-success. Don't miss the interesting points they offer. For example, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Mompreneurs® Online:

• Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.
• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.
• A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.

Maybe you think Sarah Coventry is a perfect spot for moms? Maybe you're hoping to attract moms running their own business from home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial spirit?

Whatever the case, at home mompreneurs are an important niche and your promotional campaigns can target these moms. Moms are both a consumer and a business force to be understood and respected.

Perhaps your jewelry will be just the thing these mompreneurs are wanting? Now, let's continue (below) with more tips in our series on pay per click strategies for gaining highly targeted traffic. Maybe you can get some moms clicking!

Tricks of the trade for the successful PPC campaign...

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

How to Appeal to Mompreneurs

Here's one way you can be very appealing in reaching out to moms running their own business from home:

STORIES FROM THE HEART: Mompreneurs provide great stories to share in your advertising and promotional campaigns. Millions of moms dream of starting a business or turning their hobbies into profits. By showing successful mompreneurs who are thriving both at home and in business, you can tap into a powerful desire.

Review my last several blog posts for many more 'tip-set' in this series of PPC search engine tips.



For additional tips and help visit:
Internet Marketing Tips for Sarah Coventry

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Sarah Coventry | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | jewelry | costume jewelry
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