Sarah Coventry? Is it perceived in the way I think?

Sarah Coventry? Is it perceived in the way I think?

Have you ever thought about the public's perception of what you do?

Sarah Coventry

Sarah Coventry brings you fashion, fun and excitement through a convenient home shopping experience. Sarah Coventry is dedicated to helping women reflect their personal sense of style with and array of jewelry and accessories to highlight every mood, appeal to every taste, and touch every spirit.

Do you truly believe that consumers have already learned this about Sarah Coventry?

That's an 'unknown' in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'know' about you and the jewelry you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that people consider a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar items visitors could associate you with.

Much of these consumer 'mindset' concerns should be addressed the moment they hit your first web page after clicking your ad; so before you start any strategies for getting targeted visitors, put on the eye glasses of your customer and take a hard look at your landing page.

More tips for your PPC campaign:

Below are this weeks tips for better search engine marketing (using pay-per-click):

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


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Sarah Coventry | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords