Valentino Garavani, Donatella Versace, Ralph Lauren And Google? What do they have in common?
Fashion, what else! Yes, Google steps into fashion in time and in style... sneakers and all. It's Google FadSense. Your next visit to the mall might be a neck wrenching experience. Be careful, don't click there! Go to Google FadSense™
As A Seaborne distributor, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Seaborne" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!
Much of it boils down to learning a few key things:
- How to find keywords related to your products and services.
- How to prepare your marketing campaign from the ground up.
- How to create a destination or landing page that works.
- How to write effective ads.
- How to manage your advertising budget.
- How to create eye catching headlines for your ads.
- How to use the internet effectively in any marketing campaign.
My Continuing Tips To Help You With Seaborne...
In my previous blog entries (last week and several weeks prior) we have hammered away with dozens of valuable tips. This week we continue.- Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
- People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
- Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
- These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.
Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...
Technorati:
Seaborne | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords
| posted by Dan Hollings @ 6:04 PM |
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