What If Potential Seaborne Prospects Wore Loudly Colored Orange T-shirts?

What If Potential Seaborne Prospects Wore Loudly Colored Orange T-shirts?

From the early days of my consulting practice, I sometimes have the pleasure of working directly or indirectly with Seaborne distributors. Despite my many published articles, tips and eBooks on the subject, I still often get folks that say, "online pay-per-click marketing campauigns might be wonderful, but I'm not convinced it's for my nutritional supplements."

While this still shocks me, I'm certain that one of the reasons I hear this is because the "approach" of online pay-per-click marketing campauigns is still not understood.

Let's use our imagination a bit and see if we can get this concept vividly clear in our mind. OK?

Imagine if you could situate yourself at the front door of a Sears or Best Buy and immediately spot customers who were looking for your product? Lets say they wore loudly colored Orange T-shirts stating what they were planning to purchase at the store. And what if they knew to go straight to you rather than go round and round the store searching out the items on their shopping list?

With Google AdWords, Yahoo's Sponsored Search or a Major Second Tier PPC Player, you connect with targeted site visitors almost instantly, just as they want to hear from you.

Now let's dig a bit deeper into this idea. What if you could have 1000's of people working for you at the door of every shopping mall in the country. What's more, you'd have to pay them only if they got customers and began marketing to them your nutritional supplements.

Now, even if your competition has posted huge ad banners, hovering over everyone, it doesn't matter. Few customers are going to pay that any attention. All the while, your "agents" are constantly interacting with every single potential shopper.

Running a pay per click ad is like deploying a team of super sales "agents", except that these search agents won't require breaks and they require no pay unless they produce results. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as they start looking, you'll be the first to know.

Of funds budgeted for search engine marketing this year, marketers said they would spend 51% on paid search ads, 6% on paid inclusion, 10% on contextual ads, 12% on search marketing agency fees for paid search, 11% on search marketing agency fees for optimization, and 11% on other areas of search marketing. (Source: Forrester Research 02/2005)

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Seaborne | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | nutritional supplements | nutrition
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