Could You Make More Sales If Hot SeneGence Customers Wore Brilliant Green Shirts?

Could You Make More Sales If Hot SeneGence Customers Wore Brilliant Green Shirts?

As I reflect upon the people I've assisted in my consulting practice, I've often had the honor to consulting directly with SeneGence distributors. No matter how many tips I blog, articles I write, or trainings I teach, I still from time-to-time get individuals that say, "promoting with a pay per click strategy might be wonderful, but paying a buck a click scares the pajeebers out of me and I'm thinking it is not for my cosmetics & personal care."

Even though these comments surprise me, I'm certain that one of the reasons I hear this is because the "concept" of promoting with a pay per click strategy is still not understood. Maybe an analogy will help.

Maybe it's a marketer's dream, but think for a second how advantagious it would be if you could park at the front door of a Wal-Mart or Best Buy and immediately spot customers who were looking for your product? Lets say they wore brilliant Green shirts proclaiming what they were at the store looking for. Think of the business you'd generate if these buyers somehow knew to go straight to you rather than wander the store aimlessly looking?

With Yahoo's Sponsored Search, Google AdWords, or other PPC search engines, you connect with your prospects almost instantly, just as they want to hear from you.

Now let's dig a bit deeper into this idea. What if you could have 1000's of college students at the door of every market center in the country. What's more, you'd have to pay them only if they got customers and began selling them your cosmetics & personal care.

Now, even if your competition has posted large advertisements, hovering over everyone, it doesn't matter. Few shoppers want to be sold in a generic sense rather, they want to 'find' what it is they came shopping for originally. All the while, your "agents" are constantly interacting with every single prospect that seems targeted for what you have.

Deploying a campaign of pay-per-click advertisements in Google, Yahoo, or another PPC search engine is like deploying a team of non-stop "agents", except that these search agents won't require breaks and they will work without pay until a customer is delivered to your doorstep. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as prospects start search, you'll be the first to know.

Of funds budgeted for search engine marketing this year, marketers said they would spend 51% on paid search ads, 6% on paid inclusion, 10% on contextual ads, 12% on search marketing agency fees for paid search, 11% on search marketing agency fees for optimization, and 11% on other areas of search marketing. (Source: Forrester Research 02/2005)

Like what you're reading? Subscribe to my RSS feed.


Technorati:
SeneGence | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | cosmetics
Other recommended blogs:
AdvoCare | Affiliate programs | Amazon Herbs

Do Moms and Mompreneurs Know About SeneGence?

Do Moms and Mompreneurs Know About SeneGence?

Source: Direct Sales Association

Based on statistics available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Any way you look at it the males total a paltry 20.1%. Many of the women in our industry (and site visitors we seek) are current or future moms. It seems natural that a new term has appeared on our horizon known as Mompreneurism.

Books by Mompreneur: Ellen H. Parlapiano Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like the CBS Early Show; their mompreneurs online site draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll find that they've interviewed hundreds of work at home moms. Their interviews revealed that these at-home business women share certain secrets for their savvy web strategies. Of the many things mentioned, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Parlapiano and Cobe:

• The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.
• A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.

It's possible you think SeneGence is a wonderful place for moms? Maybe you're hoping to attract work at home moms to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial revolution underway?

Whatever the case, at home mompreneurs are an important niche and your promotional campaigns can target these moms. Moms are both a consumer and a business force to be respected and understood.

Think optimistically that your cosmetics & personal care will be just the thing these mompreneurs are wanting? Now, let's continue (below) with more tips in our series on how to best implement a successful pay-per-click campaign. Maybe you can get some moms clicking!

More Pay Per Click Marketing Tips Below:

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

Can You Be Compelling to a Mompreneur?

Here's one way you can be very appealing in reaching out to work at home moms:

SOCIAL SYSTEMS: Social system technology is a new and exciting technology comprised of blogs, tags, photos and the sharing of many other things. Find ways to connect like-minded women. Use technology if you can. Being a mompreneur can be isolating, so business owners are eager for information, resources and social connections.

Review my last several blog posts for many more 'tip-set' in this series of PPC search engine tips.



For additional tips visit:
Internet Marketing Tips for SeneGence

Until next week, happy pay per click campaigning...


Technorati:
SeneGence | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | cosmetics
Other recommended blogs:
4Life Research | A Women's Business | ACN Communication

Do you sell cosmetics & personal care? Care to know how they are successfully marketed through a PPC search engine campaign

Do you sell cosmetics & personal care? Care to know how they are successfully marketed through a PPC search engine campaign

SeneGence offers highly unique, long-lasting cosmetics that are waterproof and do not smear off, kiss off, nor rub off. The LipSense® color ensemble and product line is available in a wide variety of gorgeous shades that include LinerSense® lip liners, LipSense® Classic Colors, Highlighters, and Shimmers. The SeneGence glosses, lip liners, and array of LipSense colors enable you to create any shade, or any finish - frost, opaque, sheer, and matte - you could possibly desire!

As A SeneGence distributor you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get consumers.

Can your cosmetics & personal care be sold through a PPC search engine campaign or not? That's your first question, right? But equally important, can you come up with a strategy that creates more results or profits than expense?

Good news, the answer is: "without a doubt, YES!"

Tricks of the trade for the successful PPC campaign...

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

Check back next week for the next in this series of pay per click marketing tips...


Technorati:
SeneGence | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | cosmetics

AdWords? Sponsored Ads? Help for SeneGence.

AdWords? Sponsored Ads? Help for SeneGence.

There are many PPC search engines, with some being better than others. The top two are Yahoo and Google. It's a good idea to start your marketing push with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking.

A suggested approach is to begin viewing the wonderful tutorials and flash overviews offered by Google and Yahoo. Start your exploration below, you'll find others at Google and Yahoo:

Sponsored Search: Flash Introduction by Yahoo
http://searchmarketing.yahoo.com/rc/srch/tu_srch.php
Yahoo sponsored search overview.

Google AdWords: Bidding and Ranking
http://services.google.com/tutorial/bpr/bpr.html
How to improve your AdWord rank and manage your PPC costs.

The AdWords Billing Statement Explained
http://services.google.com/tutorial/billing/billing.html
Don't be confused by your monthly Google invoice.

Google Vs. Yahoo? Do the bidding policies make a difference?

Sponsored ads at Yahoo

• Yahoo places your bid at 1 penny over your next lowest competitor. Thus, if you bid $3.00 per click, and the next highest bid is $1.95 per click, you will only pay $1.96 per click.
• Yahoo allows you to see who you are bidding against and what they are bidding, so you know exactly where you will rank, and how much you will pay.
• Yahoo's maximum bid is $999.99
• Yahoo's minimum bid is $0.10

Google Ad Bidding Policy

• Believe it or not, Google never reveals what you will pay per click. Thus, if you bid $3.00 per click, you will pay anywhere from $0.05 to $3.00 per click.
• Google does not allow you to know how much your competitors are bidding per click.
• An advantage with Google is that you will rank higher if your click-through rate (CT rate) is better (a CT rate is the ratio of clicks on your ad to the number of times your ad is shown). Thus, you may have a better rank than your competitor, even if he or she bids more than you (because of your CT rate).
• Google's maximum bid is $100.00
• Google's minimum bid is $0.05

New Google AdWords keyword status changes: Simplified keyword states and quality-based minimum bids.

IMPORTANT: Google announced in early August 2005 that they will simplify their keyword status system and introduce quality-based minimum bids, giving us more control to run all keywords we find important.

Google Pulls The "Trigger"

Each keyword will now be assigned a minimum bid that is based on the quality (also called Quality Score) of your keyword in your account. If your keyword or Ad Group's maximum cost-per-click (CPC) meets the minimum bid, your keyword will be active and trigger ads. If it doesn't, your keyword will be inactive and will not trigger ads.

Previosly, keyword statuses were called normal, in trial, on hold, and disabled. Under the new rules, this will be replaced with active (triggering ads) or inactive (not triggering ads). No more slowed or disabled keywords if no do not have a minimum clickthrough rate (CTR) threshold.

Search engine marketing strategies:

Pay-per-click advertising tips for the SeneGence distributor continue below:

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.


Technorati:
SeneGence | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | Sponsored Ads | Contextual Ads | AdWords

SeneGence? Does anybody really know what I offer?

SeneGence? Does anybody really know what I offer?

Have you ever thought about the public's perception of what you do?

SeneGence

SeneGence offers highly unique, long-lasting cosmetics that are waterproof and do not smear off, kiss off, nor rub off. The LipSense® color ensemble and product line is available in a wide variety of gorgeous shades that include LinerSense® lip liners, LipSense® Classic Colors, Highlighters, and Shimmers. The SeneGence glosses, lip liners, and array of LipSense colors enable you to create any shade, or any finish - frost, opaque, sheer, and matte - you could possibly desire!

Do you expect that visitors have already learned this about SeneGence?

That's an important point you must not overlook in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the cosmetics & personal care you offer. If you're not sure, assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that has become a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar items visitors could associate you with.

Much of these consumer 'mindset' conflicts should be handled on your landing page, that is, the page where they land after clicking your ad; so before you start any traffic campaign, put on your visitors shoes and take a fast walk to your landing page.

More Pay Per Click Marketing Tips Below:

Below are this weeks tips for better search engine marketing (using pay-per-click):

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


Technorati:
SeneGence | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords

In a society where we are bombarded with fashion, next on the horizon: Google FadSense?

In a society where we are bombarded with fashion, next on the horizon: Google FadSense?

At Google they claim their mission is to organize the world's information and make it useful and accessible. But they also seem to recognize that people do not sit in front of a computer screen all day. This fact seems to have restricted Google from reaching many markets with their search results and AdWord advertisements.

Well, that was then and this is now. Seems they're beta testing FadSense with Geo Referencing. It's a futuristic line of "wearable ad sponsored cloths" designed to make a fashion statement while earning participants extra income.

Frankly, I'd burn all my clothes tomorrow if I could get my hands on some jeans, a t-shirt, and some tennis shoes that would fill my wallet with cash! How about you?

Is this the future? Google FadSense™

As A SeneGence distributor, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for SeneGence" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

Some of it turns out to be as basic as:

• How to determine "tags" that help categorize your content.
• How to prepare your marketing campaign from the ground up.
• How to track your traffic, results, and advertising ROI (return on investment).
• How to create a destination or landing page that works.
• How to write effective ads.
• How to manage your advertising budget.
• How to create eye catching headlines for your ads.

My Continuing Tips To Help You With SeneGence...

Over the past few weeks we have hammered away with dozens of valuable tips. This week we continue.

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


Technorati:
SeneGence | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords

After 118 years of keywords and clicks, Google Inc. Closed Its Doors,,,

After 118 years of keywords and clicks, Google Inc. Closed Its Doors,,,

What started as a collaboration between two Stanford University graduate students in computer science in 1995 and grew to become the "five-and-dime" of pay-per-click search engines, pulled the plug on the last server on this date in Mountain View, California. It's a story of a future time that could be soon, or beyond our horizon.

If anyone back in the late 1800's or early 1900's had been thinking ahead to the future of Woolworth Corp., it's unlikely they would have ever predicted that the famous five-and-dime would be a line item on a "Today in History" script published to millions of readers across this thing we call the internet.

Yet today, has I opened my RSS News Reader, there it was. I can recall shopping at the five-and-dime as a kid. It was the "best" store in town. Just like Google; the best. Now, its history. Perhaps the best is not good enough?

"The perfect search engine, would understand exactly what you mean and give back exactly what you want," says Google co-founder Larry Page, "Never settle for the best."

Today in History...

In 1997 - After 118 years, the Woolworth Corp. closed its last 400 five-and-dime stores. The Woolworth building (opened in 1919) in New York City was the world's tallest skyscraper until 1930.

Could this happen to Google? Well, yes. Simply put, Google has become a new kind of foe, and that has Bill Gates riled. Google has combined software innovation with a brand-new Internet business model and it wounds Gates' pride that he didn't get there first. It's an eye opening article from Fortune magazine: GATES VS. GOOGLE. For now however, it's all fantasy thinking as the titans of search (Google, Yahoo, & Microsoft) battle it out in cyberspace.

Global search advertising revenue, which was $369 million in 2001, is expected to hit $7.9 billion this year, according to research from Piper Jaffray & Co. Those who work in and cover the industry see further expansion as paid search grows overseas and is embraced by ever- larger companies following audiences to the Web. (Source: Reuters 2005)

Good news for the SeneGence distributor

The Cost Per Lead using Pay-per-click is Cheap Compared To Other Ads

$8.50 for search, $20 for Yellow Pages, $50 for online display ads, $60 for e-mail and $70 for direct mail. Those are the average cost-per-customer numbers based on research by Piper Jaffray. It doesn't take a rocket scientist to know where to spend your advertising dollars.

"It's a marketer's dream tool because we can monitor it in so many different ways and watch the effectiveness of it," said Jeff Saville, a consumer direct marketing manager at Deckers Outdoor Corp. (Nasdaq:DECK - news)

Are there dangers or flaws in search advertising?

• An estimated 5 percent to 20 percent of clicks are believed to be fraudulent -- the result of people clicking on ads to drive up advertiser costs or to make a profit for Web site publishers who get a cut of revenue.
• Certain campaigns fail because they are ill-conceived or unsuited to the medium.
• Some worry that new advertisers are rushing blindly into paid search and inflating key word prices -- a concern underscored by WebTrends data.

Adding all this up, we come to two conclusions: 1) It pays to get good at pay-per-click advertising if you plan to do business online and 2) we may only have 118 years left with Google :-)

PPC Tips list continued from previous weeks:

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

In earlier blog posts you'll find the first, second and third installment of my PPC tips.


Like what you're reading? Subscribe to my RSS feed.


Technorati:
SeneGence | PPC | pay per click | Google | marketing tips | search | Woolworth | Today in history | online advertising