"Pay per Click" - Targeted traffic if you know what you're doing?

"Pay per Click" - Targeted traffic if you know what you're doing?

Over the next few weeks, I plan to share what I consider the best tips for running a successful pay-per-click search engine campaign. I consider a 'successful' campaign one that generates visitors perfectly suited to your ad offer and visitors whose clicks don't cost you more money than their results merit.

Unless you have very deep pockets, or you're completely nuts, or you have a solid money-making conversion rate, paying big bucks for clicks that don't pan out is business hara-kiri .

Is it possible to launch a PPC ad campaign that drives quality traffic without causing a heart attack? What follows below and over my next several blog posts are my personal campaign tips designed to put your PPC project on a solid road to success.

Pay per click tips for this week:

1. When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
2. Explore variations: 'soy milk', 'soymilk', 'soy-milk'
3. Add plurals: 'protein bar' and 'protein bars'
4. Use abbreviations and acronyms
5. Use US and UK spellings
6. Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

Keep in mind that if you run any PPC search engine ad campaign over a few weeks and you get zero or very low sales or sign-up results, the challenge is most likely NOT the traffic you're generating from your ad, rather it is your site, your landing page, your product, your service, your price or some factor other than your PPC visitor traffic . The first thing I'd look at ( in examining your campaign for flaws ) is your landing page. I've seen many a site that look like a one eyed hooker with fish-net pantyhose. Go figure.

Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...

Best of Luck with SeneGence !