Could You Make More Sales If Hot SeneGence Customers Wore Brilliant Green Shirts?

Could You Make More Sales If Hot SeneGence Customers Wore Brilliant Green Shirts?

As I reflect upon the people I've assisted in my consulting practice, I've often had the honor to consulting directly with SeneGence distributors. No matter how many tips I blog, articles I write, or trainings I teach, I still from time-to-time get individuals that say, "promoting with a pay per click strategy might be wonderful, but paying a buck a click scares the pajeebers out of me and I'm thinking it is not for my cosmetics & personal care."

Even though these comments surprise me, I'm certain that one of the reasons I hear this is because the "concept" of promoting with a pay per click strategy is still not understood. Maybe an analogy will help.

Maybe it's a marketer's dream, but think for a second how advantagious it would be if you could park at the front door of a Wal-Mart or Best Buy and immediately spot customers who were looking for your product? Lets say they wore brilliant Green shirts proclaiming what they were at the store looking for. Think of the business you'd generate if these buyers somehow knew to go straight to you rather than wander the store aimlessly looking?

With Yahoo's Sponsored Search, Google AdWords, or other PPC search engines, you connect with your prospects almost instantly, just as they want to hear from you.

Now let's dig a bit deeper into this idea. What if you could have 1000's of college students at the door of every market center in the country. What's more, you'd have to pay them only if they got customers and began selling them your cosmetics & personal care.

Now, even if your competition has posted large advertisements, hovering over everyone, it doesn't matter. Few shoppers want to be sold in a generic sense rather, they want to 'find' what it is they came shopping for originally. All the while, your "agents" are constantly interacting with every single prospect that seems targeted for what you have.

Deploying a campaign of pay-per-click advertisements in Google, Yahoo, or another PPC search engine is like deploying a team of non-stop "agents", except that these search agents won't require breaks and they will work without pay until a customer is delivered to your doorstep. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as prospects start search, you'll be the first to know.

Of funds budgeted for search engine marketing this year, marketers said they would spend 51% on paid search ads, 6% on paid inclusion, 10% on contextual ads, 12% on search marketing agency fees for paid search, 11% on search marketing agency fees for optimization, and 11% on other areas of search marketing. (Source: Forrester Research 02/2005)

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Technorati:
SeneGence | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | cosmetics
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