Do Moms and Mompreneurs Know About SeneGence?
Source: Direct Sales Association
Based on statistics available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Any way you look at it the males total a paltry 20.1%. Many of the women in our industry (and site visitors we seek) are current or future moms. It seems natural that a new term has appeared on our horizon known as Mompreneurism.
Books by Mompreneur: Ellen H. Parlapiano
Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like the CBS Early Show; their mompreneurs online site draws millions of visitors each month. In reading through the Mompreneurs Online web site you'll find that they've interviewed hundreds of work at home moms. Their interviews revealed that these at-home business women share certain secrets for their savvy web strategies. Of the many things mentioned, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Parlapiano and Cobe:
- The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
- Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.
- A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.
Whatever the case, at home mompreneurs are an important niche and your promotional campaigns can target these moms. Moms are both a consumer and a business force to be respected and understood.
Think optimistically that your cosmetics & personal care will be just the thing these mompreneurs are wanting? Now, let's continue (below) with more tips in our series on how to best implement a successful pay-per-click campaign. Maybe you can get some moms clicking!
More Pay Per Click Marketing Tips Below:
- When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
- Explore variations: 'soy milk', 'soymilk', 'soy-milk'
- Add plurals: 'protein bar' and 'protein bars'
- Use abbreviations and acronyms
- Use US and UK spellings
- Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.
Can You Be Compelling to a Mompreneur?
Here's one way you can be very appealing in reaching out to work at home moms: SOCIAL SYSTEMS: Social system technology is a new and exciting technology comprised of blogs, tags, photos and the sharing of many other things. Find ways to connect like-minded women. Use technology if you can. Being a mompreneur can be isolating, so business owners are eager for information, resources and social connections.
Review my last several blog posts for many more 'tip-set' in this series of PPC search engine tips.
For additional tips visit:
Internet Marketing Tips for SeneGence
Until next week, happy pay per click campaigning...
Technorati:
SeneGence | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | cosmetics
Other recommended blogs:
4Life Research | A Women's Business | ACN Communication
| posted by Dan Hollings @ 10:52 PM |
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