SeneGence? Does anybody really know what I offer?
Have you ever thought about the public's perception of what you do?
| SeneGence |
| SeneGence offers highly unique, long-lasting cosmetics that are waterproof and do not smear off, kiss off, nor rub off. The LipSense® color ensemble and product line is available in a wide variety of gorgeous shades that include LinerSense® lip liners, LipSense® Classic Colors, Highlighters, and Shimmers. The SeneGence glosses, lip liners, and array of LipSense colors enable you to create any shade, or any finish - frost, opaque, sheer, and matte - you could possibly desire! |
Do you expect that visitors have already learned this about SeneGence?
That's an important point you must not overlook in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the cosmetics & personal care you offer. If you're not sure, assume they've never heard of you. That's always the safe bet. If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.
If your selling something that has become a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar items visitors could associate you with.
Much of these consumer 'mindset' conflicts should be handled on your landing page, that is, the page where they land after clicking your ad; so before you start any traffic campaign, put on your visitors shoes and take a fast walk to your landing page.
More Pay Per Click Marketing Tips Below:
Below are this weeks tips for better search engine marketing (using pay-per-click):- When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
- Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
- Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.
Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...
Technorati:
SeneGence | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords
| posted by Dan Hollings @ 3:36 PM |
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