Imagine If Potential Sensaria Prospects Wore Vividly Colored Yellow Tee Shirts?

Imagine If Potential Sensaria Prospects Wore Vividly Colored Yellow Tee Shirts?

As I reflect upon the people I've assisted in my consulting practice, I remember quite often having the privilege of working directly with Sensaria representatives. Despite my many published articles, tips and eBooks on the subject, I still occassionaly get folks that say, "marketing on a per-click basis through the various search engines might be wonderful, but not for my skincare & haircare."

While this still shocks me, I'm certain that one of the reasons I hear this is because the "approach" of marketing on a per-click basis through the various search engines is still not understood. Below is my attempt to shed a little light on why this idea is so powerful.

How fun it would be if you could park at the front door of a Wal-Mart or Best Buy and immediately spot customers who were looking for your product? Lets say they wore vividly colored Yellow T-shirts shouting out what they were shopping for. And what if they knew to go straight to you rather than shopping in a hit and miss fashion?

With Google AdWords, Yahoo's Sponsored Search, a top 10 pay per click search engines, or perhaps even one of the minor league PPC engines, you connect with interested site visitors immediately, the second they want to hear from you.

Let's take this concept a step further. What if you could have a thousand advertising agents at the door of every shopping center in the country. What's more, you'd have to pay them only if they found customers ready to buy and began marketing to them your skincare & haircare.

Now, even if other big companies have made montrous advertisements, hovering over everyone, it doesn't matter. Few customers are going to pay that any attention. All the while, your "agents" are continually interacting with every single prospective customer.

Managing a pay-per-click ad campaign is like deploying a team of enthusiastic "agents", except that these search agents won't require breaks and they require no pay unless they produce results. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as prospects start search, you'll be the first to know.

Where are people advertising these days? According to TNS Media Intelligence (03/2005) Internet advertising showed the strongest gain (21.4%), followed by outdoor (20.1%), cable TV (13.8%) and national syndication (15.8%).

Check back next week for the next in this series of pay per click and online marketing tips...


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Sensaria | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | haircare | skincare
Other recommended blogs:
AmeriPlan USA | AMS Health Sciences | Amway

Does Sensaria Cater to Mompreneurs?

Does Sensaria Cater to Mompreneurs?

Source: Direct Sales Association

I recently checked the "gender stats" available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Do the math and the men total a paltry 20.1%. Many of the women in our industry (and prospects we seek) are current or future moms. Just when we thought the dictionary had all the words we needed a new term has come on the scene: Mompreneurism.

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like National Public Radio; their mompreneurs online site and Message Board draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll find that they've interviewed hundreds of these "mompreneurs" working from home. Their interviews revealed that these women share certain secrets for internet success. I borrowed a few points about mompreneurs from their site... below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Ellen H. Parlapiano and Patricia Cobe:

• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.
• A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.
• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.

Maybe you think Sensaria is a wonderful opportunity for moms? Maybe you're hoping to attract these "mompreneurs" working from home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial team working toward your goals?

Whatever the case, it's an important niche and your pay-per-click marketing strategies can target these moms. Moms are both a consumer and a business force to be respected and understood.

Maybe your skincare & haircare will be just the thing these mompreneurs are seeking? Now, let's continue (below) with more tips in our series on techniques to assure a successful PPC search engine campaign. Maybe you can get some moms clicking!

Pay per click tips for this week:

• Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
• Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
• Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
• Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

Becoming Relevant to Mompreneurs...

Here's one way you can be relevant and compelling in reaching out to these "mompreneurs" working from home:

SOCIAL SYSTEMS: Social system technology is a new and exciting technology comprised of blogs, tags, photos and the sharing of many other things. Find ways to connect like-minded women. Use technology if you can. Being a mompreneur can be isolating, so business owners are eager for information, resources and social connections.

In earlier blog posts you'll find several installments of my PPC tips.



For additional marketing help visit:
Internet Marketing Tips for Sensaria

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Technorati:
Sensaria | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | haircare | skincare
Other recommended blogs:
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Do you sell skincare & haircare products? Want to learn how they can be successfully marketed using Sponsored Ads or AdWords

Do you sell skincare & haircare products? Want to learn how they can be successfully marketed using Sponsored Ads or AdWords

Sensaria is dedicated to the business of promoting nurturing rituals through the use of natural products. Their goal is to nurture health, wholeness and individual beauty. Botanicals, extracts, and essential oils offer the purest path to health and vitality for your skin. That's why Sensaria uses the finest ingredients on the market. Sensaria products have been proven to make a noticeable difference in the health and vitality of their customer's skin and hair.

As A Sensaria representative you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get customers.

Can your skincare & haircare be sold using Sponsored Ads or AdWords or not? You've got to answer that first, right? But equally important, can you orchestrate a search engine campaign that produces more solid customers than expense?

Exciting news, the answer is: "definitely yes."

Tips, Tips, Tips... They just keep on coming!

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


Until next week, happy pay per click campaigning...


Technorati:
Sensaria | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | haircare | skincare

What's Better? Google or Yahoo Sponsored Ads for Sensaria.

What's Better? Google or Yahoo Sponsored Ads for Sensaria.

There are many PPC search engines, with some being better than others. The top two are Yahoo and Google. It's a good idea to start your search engine marketing strategy with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking.

We recommend you begin by viewing the wonderful tutorials and flash overviews offered by Google and Yahoo. View the sample tutorials below, you'll find others at Google and Yahoo:

Sponsored Search: Flash Introduction by Yahoo
http://searchmarketing.yahoo.com/rc/srch/tu_srch.php
Yahoo sponsored search overview.

Bidding and Ranking with Google AdWords
http://services.google.com/tutorial/bpr/bpr.html
Improve your AdWord position and control your costs.

AdWords Optimization Tips
http://services.google.com/tutorial/opt_tips/google_opt.html
Attract more prospects by editing your Google ads.

Google Vs. Yahoo? Do the bidding policies make a difference?

Yahoo Ad Sponsoring Rules (bidding)

• Yahoo places your bid at 1 penny over your next lowest competitor. Thus, if you bid $3.00 per click, and the next highest bid is $1.95 per click, you will only pay $1.96 per click.
• Yahoo allows you to see who you are bidding against and what they are bidding, so you know exactly where you will rank, and how much you will pay.
• Yahoo's maximum bid is $999.99
• Yahoo's minimum bid is $0.10

AdWords by Google

• Google keeps secret what you will pay per click. Thus, if you bid $3.00 per click, you will pay anywhere from $0.05 to $3.00 per click.
• Google does not allow you to know how much your competitors are bidding per click.
• An advantage with Google is that you will rank higher if your click-through rate (CT rate) is better (a CT rate is the ratio of clicks on your ad to the number of times your ad is shown). Thus, you may have a better rank than your competitor, even if he or she bids more than you (because of your CT rate).
• Google's maximum bid is $100.00
• Google's minimum bid is $0.05

New Google AdWords keyword status changes: Simplified keyword states and quality-based minimum bids.

UPDATE: Google announced in early August 2005 that they will simplify their keyword status system and introduce quality-based minimum bids, giving us more control to run all keywords we find important.

Understanding Google's New Quality Score

Each keyword will now be assigned a minimum bid that is based on the quality (also called Quality Score) of your keyword in your account. If your keyword or Ad Group's maximum cost-per-click (CPC) meets the minimum bid, your keyword will be active and trigger ads. If it doesn't, your keyword will be inactive and will not trigger ads.

Previosly, keyword statuses were called normal, in trial, on hold, and disabled. Under the new rules, this will be replaced with active (triggering ads) or inactive (not triggering ads). No more slowed or disabled keywords if no do not have a minimum clickthrough rate (CTR) threshold.

More Pay Per Click Marketing Tips Below:

Pay-per-click advertising tips for the Sensaria representative continue below:

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


Hopefully you're learning valuable tips. Study previous blog posts for many other marketing ideas. Perhaps you should add our RSS feed to your "Feed Reader" so you don't miss future trainings?


Technorati:
Sensaria | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | Sponsored Ads | Contextual Ads | AdWords

Sensaria? Is it perceived in the way I think?

Sensaria? Is it perceived in the way I think?

Have you ever thought about the public's perception of what you do?

Sensaria

Sensaria is dedicated to the business of promoting nurturing rituals through the use of natural products. Their goal is to nurture health, wholeness and individual beauty. Botanicals, extracts, and essential oils offer the purest path to health and vitality for your skin. That's why Sensaria uses the finest ingredients on the market. Sensaria products have been proven to make a noticeable difference in the health and vitality of their customer's skin and hair.

Do you expect that people visiting your web page already know this about Sensaria?

That's a mystery-factor in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the skincare & haircare you offer. If you're not sure, assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that has become a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things consumers might associate you with.

Much of these consumer 'mindset' concerns should be addressed the moment they hit your first web page after clicking your ad; so before you start any traffic campaign, reflect for a bit on how visitors will feel (and what they will think) when they hit your landing page.

Pay per click tips for this week:

Below are this weeks tips for better search engine marketing (using pay-per-click):

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


Technorati:
Sensaria | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords

FadSense? All Google needs now is Jessica Simpson or Jessica Alba to wear this stuff!

FadSense? All Google needs now is Jessica Simpson or Jessica Alba to wear this stuff!

Maybe I'm fantasizing, but Google might actually do this. Imagine Jessica Alba wearing Google FadSense fashions (I'll sponsor those contextual ads regardless of the ROI). And if Google got Jessica Simpson in those FadSense sneakers, they'd have more advertiser requests than they could likely fulfill. For real? Well you decide.

Go to Google FadSense™

As A Sensaria representative, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Sensaria" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

When we boil it all down, here's what we must learn:

• How to find keywords related to your products and services.
• How to determine "tags" that help categorize your content.
• How to prepare your marketing campaign from the ground up.
• How to track your traffic, results, and advertising ROI (return on investment).
• How to create a destination or landing page that works.
• How to write effective ads.
• How to manage your advertising budget.

My Continuing Tips To Help You With Sensaria...

Over the past few weeks we have hammered away with dozens of valuable tips. This week we continue.

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.


Technorati:
Sensaria | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords

It Happened Today... Google Inc. Closed Its Doors, After 118 Years Searching for Answers.

It Happened Today... Google Inc. Closed Its Doors, After 118 Years Searching for Answers.

www.flickr.com

What started as a a unique approach to solving one of computing's biggest challenges (retrieving relevant information from a massive set of data) and and grew to become the "five-and-dime" of pay-per-click search engines, pulled the plug on the last server on this date in Mountain View, California. It's a story of a future time that could be soon, or beyond our horizon.

If anyone back in the late 1800's or early 1900's had been thinking ahead to the future of Woolworth Corp., it's unlikely they would have ever predicted that the famous five-and-dime would be a line item on a "Today in History" script published to millions of readers across this thing we call the internet.

Yet today, has I opened my RSS News Reader, there it was. I can recall shopping at the five-and-dime as a kid. It was the "best" store in town. Just like Google; the best. Now, its history. Perhaps the best is not good enough?

As Google co-founder Larry Page puts it, "Never settle for the best, the perfect search engine, would understand exactly what you mean and give back exactly what you want."

Today in History...

Remember "five and dime" stores? The nickname referred, for a time (until the prices went up, of course), to the price of items in some of the United States' most popular retail outlets. On this day in 1997 - After 118 years, the Woolworth Corp. closed its last 400 five-and-dime stores.

Could this happen to Google? Well, yes. If the thought of Bill Gates over throwing Google interests you, read this Fortune Magazine article: Search and Destroy. For now however, it's all fantasy thinking as the titans of search (Google, Yahoo, & Microsoft) battle it out in cyberspace.

Global search advertising revenue, which was $369 million in 2001, is expected to hit $7.9 billion this year, according to research from Piper Jaffray & Co. Those who work in and cover the industry see further expansion as paid search grows overseas and is embraced by ever- larger companies following audiences to the Web. (Source: Reuters 2005)

Good news for the Sensaria representative

The Cost Per Lead using Pay-per-click is Cheap Compared To Other Ads

The choice for advertisers is clear. Pay-per-click search listings appear to out perform other methods when it comes to delivering a cost-effective way to get customers. According to Piper Jaffray & Co., the cost to acquire a customer is approximately $8.50 for search, $20 for Yellow Pages, $50 for online display ads, $60 for e-mail and $70 for direct mail. Television data was not mentioned.

"Paid-search advertising has become a do-or-die proposition," says Jeff Saville, a consumer direct marketing manager at Deckers Outdoor Corp. "The market is growing fast, primarily because the ads are trackable and target people who are already interested. The medium is also inexpensive compared with television, radio, direct mail and Web banner ads." (Nasdaq:DECK - news)

Are there dangers or flaws in search advertising?

• An estimated 5 percent to 20 percent of clicks are believed to be fraudulent -- the result of people clicking on ads to drive up advertiser costs or to make a profit for Web site publishers who get a cut of revenue.
• Certain campaigns fail because they are ill-conceived or unsuited to the medium.
• Some worry that new advertisers are rushing blindly into paid search and inflating key word prices -- a concern underscored by WebTrends data.

Adding all this up, we come to two conclusions: 1) It pays to get good at pay-per-click advertising if you plan to do business online and 2) we may only have 118 years left with Google :-)

Search engine marketing strategies:

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Check back over my last three blog posts for the first, second and third set in this series of PPC search engine tips.


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Technorati:
Sensaria | PPC | pay per click | Google | marketing tips | search | Woolworth | Today in history | online advertising