Does Sensaria Cater to Mompreneurs?

Does Sensaria Cater to Mompreneurs?

Source: Direct Sales Association

I recently checked the "gender stats" available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Do the math and the men total a paltry 20.1%. Many of the women in our industry (and prospects we seek) are current or future moms. Just when we thought the dictionary had all the words we needed a new term has come on the scene: Mompreneurism.

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like National Public Radio; their mompreneurs online site and Message Board draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll find that they've interviewed hundreds of these "mompreneurs" working from home. Their interviews revealed that these women share certain secrets for internet success. I borrowed a few points about mompreneurs from their site... below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Ellen H. Parlapiano and Patricia Cobe:

• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.
• A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.
• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.

Maybe you think Sensaria is a wonderful opportunity for moms? Maybe you're hoping to attract these "mompreneurs" working from home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial team working toward your goals?

Whatever the case, it's an important niche and your pay-per-click marketing strategies can target these moms. Moms are both a consumer and a business force to be respected and understood.

Maybe your skincare & haircare will be just the thing these mompreneurs are seeking? Now, let's continue (below) with more tips in our series on techniques to assure a successful PPC search engine campaign. Maybe you can get some moms clicking!

Pay per click tips for this week:

• Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
• Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
• Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
• Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

Becoming Relevant to Mompreneurs...

Here's one way you can be relevant and compelling in reaching out to these "mompreneurs" working from home:

SOCIAL SYSTEMS: Social system technology is a new and exciting technology comprised of blogs, tags, photos and the sharing of many other things. Find ways to connect like-minded women. Use technology if you can. Being a mompreneur can be isolating, so business owners are eager for information, resources and social connections.

In earlier blog posts you'll find several installments of my PPC tips.



For additional marketing help visit:
Internet Marketing Tips for Sensaria

Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?


Technorati:
Sensaria | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | haircare | skincare
Other recommended blogs:
AdvoCare | Affiliate programs | Amazon Herbs