Imagine If Potential Sensaria Prospects Wore Vividly Colored Yellow Tee Shirts?
As I reflect upon the people I've assisted in my consulting practice, I remember quite often having the privilege of working directly with Sensaria representatives. Despite my many published articles, tips and eBooks on the subject, I still occassionaly get folks that say, "marketing on a per-click basis through the various search engines might be wonderful, but not for my skincare & haircare."
While this still shocks me, I'm certain that one of the reasons I hear this is because the "approach" of marketing on a per-click basis through the various search engines is still not understood. Below is my attempt to shed a little light on why this idea is so powerful.
How fun it would be if you could park at the front door of a Wal-Mart or Best Buy and immediately spot customers who were looking for your product? Lets say they wore vividly colored Yellow T-shirts shouting out what they were shopping for. And what if they knew to go straight to you rather than shopping in a hit and miss fashion? With Google AdWords, Yahoo's Sponsored Search, a top 10 pay per click search engines, or perhaps even one of the minor league PPC engines, you connect with interested site visitors immediately, the second they want to hear from you.
Let's take this concept a step further. What if you could have a thousand advertising agents at the door of every shopping center in the country. What's more, you'd have to pay them only if they found customers ready to buy and began marketing to them your skincare & haircare.
Now, even if other big companies have made montrous advertisements, hovering over everyone, it doesn't matter. Few customers are going to pay that any attention. All the while, your "agents" are continually interacting with every single prospective customer.
Managing a pay-per-click ad campaign is like deploying a team of enthusiastic "agents", except that these search agents won't require breaks and they require no pay unless they produce results. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as prospects start search, you'll be the first to know.
Where are people advertising these days? According to TNS Media Intelligence (03/2005) Internet advertising showed the strongest gain (21.4%), followed by outdoor (20.1%), cable TV (13.8%) and national syndication (15.8%).
Check back next week for the next in this series of pay per click and online marketing tips...
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Sensaria | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | haircare | skincare
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| posted by Dan Hollings @ 5:15 PM |
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