Sensaria? Is it perceived in the way I think?

Sensaria? Is it perceived in the way I think?

Have you ever thought about the public's perception of what you do?

Sensaria

Sensaria is dedicated to the business of promoting nurturing rituals through the use of natural products. Their goal is to nurture health, wholeness and individual beauty. Botanicals, extracts, and essential oils offer the purest path to health and vitality for your skin. That's why Sensaria uses the finest ingredients on the market. Sensaria products have been proven to make a noticeable difference in the health and vitality of their customer's skin and hair.

Do you expect that people visiting your web page already know this about Sensaria?

That's a mystery-factor in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the skincare & haircare you offer. If you're not sure, assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that has become a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things consumers might associate you with.

Much of these consumer 'mindset' concerns should be addressed the moment they hit your first web page after clicking your ad; so before you start any traffic campaign, reflect for a bit on how visitors will feel (and what they will think) when they hit your landing page.

Pay per click tips for this week:

Below are this weeks tips for better search engine marketing (using pay-per-click):

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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