A Shaklee distributor 'cheat sheet' for search engine results without breaking the bank.

A Shaklee distributor 'cheat sheet' for search engine results without breaking the bank.

Do you feel one day older than you felt back when champaign corks were flying, at the turn of this year. Can you account for where all the days have gone? Why heck, can you believe that 192 days have passed since the beginning of the year?

As if racing off for next year's cork popping celebration, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your marketing drive is just not keeping the beat?

Are you getting your piece of the pie? Retail sales by internet merchants will likely climb to over $109 billion for the current year. (Source: Shop.org/Forrester 05/2005)

With 173 days remaining in 2005, imagine how much different your business would be if you could get an internet advertisement program up and running that had the ability to deliver at least ONE hot customer or prospect each day.

If you're asking "What approach should I consider for my online marketing?" Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat setting up a little search engine listing under keywords matching your niche audience and pay on a "per click" basis as they arrive at your site.

Of funds budgeted for search engine marketing this year, marketers said they would spend 51% on paid search ads, 6% on paid inclusion, 10% on contextual ads, 12% on search marketing agency fees for paid search, 11% on search marketing agency fees for optimization, and 11% on other areas of search marketing. (Source: Forrester Research 02/2005)

Every where you look you see stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.

Q1 online sales for 2005 reached nearly $37 billion, representing an 18% year-over-year increase (Source: Forrester). Yet if you dig through your online sales records it's unlikely you've experienced similar growth.

But I'm A Shaklee distributor, could it be different considering my situation?

Maybe you are thinking that "some things" sell online but not your nutritional supplements, personal care, kitchenwares and air & water filtration systems. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.

This week I shall continue with my PPC search engine recommendations. If you have been following (or subscribing by RSS feed) to these tips, you are aware that over the past couple of weeks we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. Ready or not, here they come. This weeks PPC tips to make you rich and famous (well perhaps that's stretching it a bit):

PPC Tips:

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Last week I posted the another round of search engine marketing tips and yet more the week before that. Check there for more ideas.

In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Shaklee interesting or helpful.

To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.


Technorati:
Shaklee | PPC | pay per click | AdWords | marketing | search | retail statistics | marketing statistics | sales statistics