Nutritional supplements, personal care, kitchenwares and air & water filtration systems... how can they be sold online by a PPC search engine campaign

Nutritional supplements, personal care, kitchenwares and air & water filtration systems... how can they be sold online by a PPC search engine campaign

Shaklee is a 48 year-old company that manufactures and distributes nutritional foods, dietary supplements, environmentally conscious household, personal care products and air and water treatment systems. The company's philosophy is Living in Harmony with Nature, and its competitive business opportunity allows people to own their own lives.

As A Shaklee distributor you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get targeted traffic.

Can your nutritional supplements, personal care, kitchenwares and air & water filtration systems be sold by a PPC search engine campaign or not? That's your first question, right? But equally important, can you come up with a plan that creates more solid customers than campaign costs?

Good news, the answer is: "probably yes."

Search engine marketing strategies:

• Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
• Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
• Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
• Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

Review my last several blog posts for many more 'tip-set' in this series of PPC search engine tips.


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Shaklee | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | kitchenware | air filtration | water treatment | nutritional supplements | nutrition