Pay-per-click Help. Yahoo and Google for Shaklee.
When comparing the primary pay-per-click search engines, you might be challenged to figure out which is best for you. The top two are Yahoo Sponsored Search and Google AdWords. It's a good idea to start your advertising effort with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking.
A suggested approach is to begin viewing the wonderful tutorials and flash overviews offered by Google and Yahoo. Check below for a few examples, you'll find others at Google and Yahoo:
Yahoo Sponsored Search: Flash Introduction
http://searchmarketing.yahoo.com/rc/srch/tu_srch.php
Learn advantages of Yahoo's PPC program.
Google AdWords: Getting Started
http://services.google.com/marketing/links/awsignup_tutorial
How to fast-start a Google AdWords account.
Understanding your AdWords Billing Statement
http://services.google.com/tutorial/billing/billing.html
How to review your monthly Google AdWords invoice.
Bidding Rules Are Different at Google and Yahoo:
Yahoo Sponsored Ads
- Yahoo adjusts your bid to 1 cent over your next lowest competitor. Thus, if you bid $3.00 per click, and the next highest bid is $1.95 per click, you will only pay $1.96 per click.
- Yahoo allows you to see who you are bidding against and what they are bidding, so you know exactly where you will rank, and how much you will pay.
- Yahoo's maximum bid is $999.99
- Yahoo's minimum bid is $0.10
- Believe it or not, Google never reveals what you will pay per click. Thus, if you bid $3.00 per click, you will pay anywhere from $0.05 to $3.00 per click.
- Google does not allow you to know how much your competitors are bidding per click.
- An advantage with Google is that you will rank higher if your click-through rate (CT rate) is better (a CT rate is the ratio of clicks on your ad to the number of times your ad is shown). Thus, you may have a better rank than your competitor, even if he or she bids more than you (because of your CT rate).
- Google's maximum bid is $100.00
- Google's minimum bid is $0.05
New Google AdWords keyword status changes: Simplified keyword states and quality-based minimum bids.
NEWS: Google announced in early August 2005 that they will simplify their keyword status system and introduce quality-based minimum bids, giving us more control to run all keywords we find important.
Understanding Google's New Quality Score
Each keyword will now be assigned a minimum bid that is based on the quality (also called Quality Score) of your keyword in your account. If your keyword or Ad Group's maximum cost-per-click (CPC) meets the minimum bid, your keyword will be active and trigger ads. If it doesn't, your keyword will be inactive and will not trigger ads.
Previosly, keyword statuses were called normal, in trial, on hold, and disabled. Under the new rules, this will be replaced with active (triggering ads) or inactive (not triggering ads). No more slowed or disabled keywords if no do not have a minimum clickthrough rate (CTR) threshold.
PPC Tips list continued from previous weeks:
Pay-per-click advertising tips for the Shaklee distributor continue below:
- When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
- Explore variations: 'soy milk', 'soymilk', 'soy-milk'
- Add plurals: 'protein bar' and 'protein bars'
- Use abbreviations and acronyms
- Use US and UK spellings
- Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.
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Technorati:
Shaklee | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | Sponsored Ads | Contextual Ads | AdWords
| posted by Dan Hollings @ 7:53 PM |
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