FadSense for fashion with Geo Referencing! Serve up contextual ads to passersby as you stroll about town?

FadSense for fashion with Geo Referencing! Serve up contextual ads to passersby as you stroll about town?

Maybe it's a bit spooky thinking Google is tracking you all around town, but it sure beats having the FBI on your tail. I'm still sorting this one out in my head. Could something like this really be in our future? FadSense?

Go to Google FadSense™

As A Shure Pets pet Consultant, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Shure Pets" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

Before we continue with this week's tips, let's look at what we must concentrate on:

• How to determine "tags" that help categorize your content.
• How to prepare your marketing campaign from the ground up.
• How to track your traffic, results, and advertising ROI (return on investment).
• How to create a destination or landing page that works.
• How to write effective ads.
• How to create eye catching headlines for your ads.
• How to use the internet effectively in any marketing campaign.

My Continuing Tips To Help You With Shure Pets...

This week I shall continue with my PPC search engine recommendations. If you have been following (or subscribing by RSS feed) to these tips, you are aware that over the past few weeks we have hammered away with dozens of valuable tips. This week we continue.

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

Check back over my last four blog posts for the first, second, third and fourth sets in this series of PPC search engine tips.


To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.


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Shure Pets | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords