A Shure Pets pet Consultant promotional strategy for success with search engine marketing.

A Shure Pets pet Consultant promotional strategy for success with search engine marketing.

I bet you're not counting, but would you believe that 192 days have passed since the beginning of the year?

Without question, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your marketing push is just not keeping the beat?

Are you getting your piece of the pie? Online retail sales will reach $109.6 billion this year. (Source: Shop.org/Forrester 05/2005)

With 173 days remaining in 2005, imagine how much different your business would be if you could get even a single "interested" visitor EVERY OTHER DAY to come to your site.

If you're asking "Wait a minute, just how can I do this?" Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat the pay per click road to traffic generation.

Online ad growth of 33.7 percent is expected in 2005 to $12.7 billion, raising a previous estimate of $11.5 billion for the year. eMarketer had estimated 2004 ad revenue at $9.5 billion. (Source: eMarketer 04/2005)

From New York to L.A. you'll find stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.

Online retail sales in the first quarter reached $19.2 billion, up 23.8% from Q1 a year ago. (Source: U.S. Department of Commerce 05/2005)

But I'm A Shure Pets pet Consultant, could it be another story for people like me?

Maybe you are thinking that "some things" sell online but not your animal and pet care. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.

This week I shall continue with my PPC search engine recommendations. If you have been following (or subscribing by RSS feed) to these tips, you are aware that over the past couple of weeks we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. Ready or not, here they come. This weeks PPC tips to make you rich and famous (well perhaps that's stretching it a bit):

Search engine campaign tips:

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

Looking for more suggestions? Check my posts from previous weeks for more ideas and strategies.

In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Shure Pets interesting or helpful.

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Shure Pets | PPC | pay per click | AdWords | marketing | search | retail statistics | marketing statistics | sales statistics