Internet marketing tips for Shure Pets

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Wednesday, August 17, 2005

Animal and pet care products can easily be marketed using AdWords or Sponsored Ads


Shure Pets, the nation's leader in the distribution of pet products through home parties. Shure Pets is a great source for pet needs offering unique proprietary products and accessories for a variety of companion animals. Their only requirement is a passion for pets! Only with Shure Pets can you schedule your own com-fur-table "Pupperware Party."

As A Shure Pets pet Consultant you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get customers.

Can your animal and pet care be sold using AdWords or Sponsored Ads or not? That's question #1, right? But equally important, can you orchestrate a plan that creates more profits and results than campaign costs?

Exciting news, the answer is: "YES!"

More tips for your PPC campaign:

  • On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
  • FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
  • There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

To make certain you don't miss this series of pay per click tips, you might consider subscribing to my RSS feed.


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posted by Dan Hollings @ 11:43 PM  

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