Internet marketing tips for Shure Pets

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Tuesday, August 30, 2005

Why Froogle? Why Not? Are your animal and pet care products listed?


As A Shure Pets pet Consultant, the first question you need to ask yourself is: "Where do customers shop?"

  • Consumers frequent places that are familiar
  • Consumers frequent places that are convenient
  • Consumers frequent places they trust
  • Consumers frequent places with fair prices
  • Consumers frequent places they ve shopped at in the past.
Froogle
So what does knowing where customers shop have to do with Froogle? Well simply put; many people are familiar with Google's Foogle and they trust Google because they've been there before, it's well promoted, and as always it is convenient. While Google's Froogle does not sell or price products or services themself, they do allow shoppers to hunt down good prices. They've hit the consumer's nail right on its head.

Perhaps is one of those unusual exceptions to the old expression, "there's no such thing as a free lunch". At Froogle, if you're looking to marketing something, lunch is on them. It's free,

After some few facts about Froogle, I'll cover the steps for uploading your products or services information.

Froogle In A "Nutshell"


Froogle is on the Google home page.
Millions of people come to Google each day, and many are actively looking for the products you're selling. Froogle connects shoppers with merchants.

You can list your products on Froogle for free.
Unlike other online shopping sites, Froogle costs nothing. There's no spending account to set up and maintain. No cost-per-click. No cost, period.

Froogle provides store ratings and product reviews.
Google's technology scours the web to identify relevant information about listed stores and products. This information is in the form of review 'snippets' from independent ratings sites.

Froogle is forever free to merchants who wish to participate.
Upload your product info (data feed) and you'll be listed overnight. The entire system is supported by 'Sponsored Links' which are paid advertisements Froogle displays along side the regular Froogle listings.

Animal and pet care products can easily be added to Froogle.


Next are some important instructions toward getting your animal and pet care products added to Froogle using their data feed system:
  1. Go to the Froogle Merchant Center and sign-in
    If you do not have an account, open one and enter the merchant area.
  2. Set-up an FTP account
    Set up an FTP account so that later you can upload your 'product or service' feeds in the Froogle system.
  3. Adjust your feed's settings
    Your feed will have a filename and other parameters. You must set this up as well.
  4. Upload your feed
    After you create a feed according to Froogle's instructions you'll upload it by FTP. Check that your feed name matches the filename you chose above in Step 3.
  5. Final content review
    We will review your feed to ensure that its content is consistent with our program policies.

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Technorati:
| | | pet products | pet care | animal care
Other recommended blogs:
Big Planet | Binney Smith At Home | Body Shop At Home

posted by Dan Hollings @ 7:05 PM  

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