Garden accessories, home accessories or decor & books can be profitably sold online through a PPC search engine campaign

Garden accessories, home accessories or decor & books can be profitably sold online through a PPC search engine campaign

Southern Living At Home makes the pages of their magazine, Southern Living, come to life with high quality, fashion forward decorative products. The company's 'Spirit of Generosity' is a key element of their founder Dianne Mooney's vision to empower and enrich the lives of American women. Her vision, the Southern Living brand and professional approach combined with a commitment to excellence are the ingredients that made Southern Living At HOME a very successful party plan company.

As A Southern Living At Home independent consultant you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get visitors to your site.

Can your garden accessories, home accessories-decor & books be sold through a PPC search engine campaign or not? That's question #1, right? But equally important, can you come up with a pay per click strategy that produces more real buyer than expense?

Guess what, the answer is: "YES!"

PPC Tips:

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


Check back next week for the next in this series of pay per click marketing tips...


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Southern Living At Home | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | garden | decor