Rubber stamps, photo albums, supplies & cameras are perfect web products. But can they be sold successfully using pay per click

Rubber stamps, photo albums, supplies & cameras are perfect web products. But can they be sold successfully using pay per click

Stampin Up manufactures and distributes a complete line of decorative rubber stamps and related accessories. their product line lets the consumer make a difference in people's lives through creativity, sharing and making memories. The product is used in the creation of greeting cards, memory albums, gift packaging and home decor.

As A Stampin Up hostess you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get visitors.

Can your rubber stamps, photo albums, supplies & cameras be sold using pay per click or not? That's question #1, right? But equally important, can you put together a search engine campaign that creates more measurable results than campaign costs?

Promising news, the answer is: "probably yes."

Tips, Tips, Tips... They just keep on coming!

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

Last week I posted the another round of search engine marketing tips and even more tips in the weeks before that. Check previous weeks for more suggestions.


Check back next week for the next in this series of pay per click marketing tips...


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Stampin Up | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | photo albums | Rubber stamps