Stampin Up? What do people really think about it?

Stampin Up? What do people really think about it?

Have you ever thought about the public's perception of what you do?

Stampin Up

Stampin Up manufactures and distributes a complete line of decorative rubber stamps and related accessories. their product line lets the consumer make a difference in people's lives through creativity, sharing and making memories. The product is used in the creation of greeting cards, memory albums, gift packaging and home decor.

Do you guess that potential customers have already heard this about Stampin Up?

That's perhaps the first challenge in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'think' about you and the rubber stamps, photo albums, supplies & cameras you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that could be clasified as a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar items visitors could associate you with.

Much of these consumer 'mindset' challenges must be addressed on the page your visitor arrives at after clicking your ad; so before you start any search engine advertising, put on your visitors shoes and take a fast walk to your landing page.

Search engine marketing tips:

Without any further delay, I'll continue with my tips this week.

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

In earlier blog posts you'll find several installments of my PPC tips.


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