Internet marketing tips for Stanley Home Products

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Tuesday, July 26, 2005

"No clicks allowed" with Google FadSense? Still, I bet clicking will be irresistible in some situations!


Fadsense: Google Adsense for Fashion
Yes, I took one look and I said, "this click!" I get it! But then I read you can't click, and I was lost? Google FadSense is perplexing at best. But I'll be at the mall soon, looking for potential spots I might want to click :-)

Is this the future? Google FadSense

As A Stanley Home Products representative, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Stanley Home Products" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

Before we continue with this week's tips, let's look at what we must concentrate on:
  • How to find keywords related to your products and services.
  • How to determine "tags" that help categorize your content.
  • How to prepare your marketing campaign from the ground up.
  • How to track your traffic, results, and advertising ROI (return on investment).
  • How to create a destination or landing page that works.
  • How to write effective ads.
  • How to use the internet effectively in any marketing campaign.

My Continuing Tips To Help You With Stanley Home Products...

This week I shall continue with my PPC search engine recommendations. If you have been following (or subscribing by RSS feed) to these tips, you are aware that over the past few weeks we have hammered away with dozens of valuable tips. This week we continue.
  • Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
  • People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
  • Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
  • These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.
For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.


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posted by Dan Hollings @ 6:04 PM  

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