A Stanley Home Products representative methodology for pay per click results.

A Stanley Home Products representative methodology for pay per click results.

Day by day, tick by tick, and click by click, time is passing and none of us are getting any younger. Has anyone mentioned to you that 192 days have passed since the beginning of our current year?

Yes, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your marketing strategy is just not keeping the beat?

Do you sell cosmetics and fragrances? Retailers expect rapid growth in cosmetics and fragrances this year, up 33% (Source: Shop.org/Forrester 05/2005)

With 173 days remaining in 2005, imagine how much different your business would be if you could get perhaps one "take action" type visitor to your site per week.

If you're asking "What approach should I consider for my online marketing?" Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat pay per click advertising...

Search marketing will represent 39% of all online advertising spending this year and will account for 44% of online ad spending in 2010. (Source: Forrester Research 02/2005)

All around the world you havve reports, stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.

Online retail sales in the first quarter reached $19.2 billion, up 23.8% from Q1 a year ago. (Source: U.S. Department of Commerce 05/2005)

But I'm A Stanley Home Products representative, I'm told it is a waste of time in my situation?

Maybe you are thinking that "some things" sell online but not your health-fitness-wellness, homecare, personal care, skincare & cosmetics. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.

In my previous blog entries (last week and the week prior) we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. So as promised, below you'll find this weeks installment of search engine tips...

Search engine campaign tips:

• Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
• Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
• Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
• Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

Last week I posted the another round of search engine marketing tips and yet more the week before that. Check there for more ideas.

In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Stanley Home Products interesting or helpful.

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Stanley Home Products | PPC | pay per click | AdWords | marketing | search | retail statistics | marketing statistics | sales statistics