Health-fitness-wellness, homecare, personal care, skincare & cosmetics... Can you explain how these might be marketed through a pay per click search engine campaign

Health-fitness-wellness, homecare, personal care, skincare & cosmetics... Can you explain how these might be marketed through a pay per click search engine campaign

Stanley Home Products (SHP), offers high-quality household cleaners, brushes, and mops. Stanley Home Products is part of the well known Fuller Brands, and they also offer 80+ personal care and wellness products which combine the essence of vitamins, milk proteins, and other ingredients to pamper your body and help maintain good health. In the home cleaning category, SHP is perhaps best known for its Quality-Plus® products, including the recognized trademarks of Aquilaun® Concentrate Delicate Fabric Wash, Original Degreaser, and Orange Miracletm Spot & Stain Remover

As A Stanley Home Products representative you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get people visiting your web page.

Can your health-fitness-wellness, homecare, personal care, skincare & cosmetics be sold through a pay per click search engine campaign or not? You've got to answer that first, right? But equally important, can you put together a campaign that generates more measurable results than cost?

Encouraging news, the answer is: "YES!"

Pay per click tips for this week:

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


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Stanley Home Products | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | wellness | fitness | health | cosmetics | skincare